| Summary: | WeChat, a new instant messaging software, has been popularized nowadays. In order for WeChat to have the maximum impact on the ideological and political education areas, we need to have a deep understanding of the characteristics and regulars which attract students in the communication process, and combine WeChat platform with ideological and political education to attract students motivated to learn the content of ideological politics. This article, starting with college students, aims to understand their thinking and use of WeChat, and pertinently use WeChat platform to enhance the attractiveness and effectiveness of ideological and political education.
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