Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase?
Abstract Consumer preferences regarding food in general, livestock meat and cultured meat among Muslim populations remains largely unknown, especially in a United Kingdom context. This is a significant gap in our understanding since foods that meet halal requirements have a major economical share of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2022-09-01
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| Series: | Food Frontiers |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/fft2.165 |
| _version_ | 1818481179793293312 |
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| author | Anouk Boereboom Mustapha Sheikh Tajul Islam Elma Achirimbi Frank Vriesekoop |
| author_facet | Anouk Boereboom Mustapha Sheikh Tajul Islam Elma Achirimbi Frank Vriesekoop |
| author_sort | Anouk Boereboom |
| collection | DOAJ |
| description | Abstract Consumer preferences regarding food in general, livestock meat and cultured meat among Muslim populations remains largely unknown, especially in a United Kingdom context. This is a significant gap in our understanding since foods that meet halal requirements have a major economical share of both the British and the global food market. The aim of this study is threefold: (1) gain insight into the perceptions of the broader British community and the Muslim demographic within it regarding food choice determinants, livestock meat, and cultured meat; (2) investigating similarities and differences within and between the two groups; and (3) model the willingness to purchase (WTPu) cultured meat for both populations. The British Muslim and the British non‐Muslim population are very similar in their considerations about food in general, livestock meat and cultured meat. With regard to the willingness to purchase cultured meat, further product development and marketing strategies should focus on the same factor for both populations: the healthiness, safety, and nutritional characteristics of cultured meat. |
| first_indexed | 2024-12-10T11:31:32Z |
| format | Article |
| id | doaj.art-2bf88bd1c1ab40d182dc17b037c08771 |
| institution | Directory Open Access Journal |
| issn | 2643-8429 |
| language | English |
| last_indexed | 2024-12-10T11:31:32Z |
| publishDate | 2022-09-01 |
| publisher | Wiley |
| record_format | Article |
| series | Food Frontiers |
| spelling | doaj.art-2bf88bd1c1ab40d182dc17b037c087712022-12-22T01:50:34ZengWileyFood Frontiers2643-84292022-09-013352954010.1002/fft2.165Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase?Anouk Boereboom0Mustapha Sheikh1Tajul Islam2Elma Achirimbi3Frank Vriesekoop4Department of Food, Land and Agribusiness Management Harper Adams University, Newport United KingdomSchool of Languages, Cultures and Societies University of Leeds Leeds EnglandSchool of Languages, Cultures and Societies University of Leeds Leeds EnglandDepartment of Food, Land and Agribusiness Management Harper Adams University, Newport United KingdomDepartment of Food, Land and Agribusiness Management Harper Adams University, Newport United KingdomAbstract Consumer preferences regarding food in general, livestock meat and cultured meat among Muslim populations remains largely unknown, especially in a United Kingdom context. This is a significant gap in our understanding since foods that meet halal requirements have a major economical share of both the British and the global food market. The aim of this study is threefold: (1) gain insight into the perceptions of the broader British community and the Muslim demographic within it regarding food choice determinants, livestock meat, and cultured meat; (2) investigating similarities and differences within and between the two groups; and (3) model the willingness to purchase (WTPu) cultured meat for both populations. The British Muslim and the British non‐Muslim population are very similar in their considerations about food in general, livestock meat and cultured meat. With regard to the willingness to purchase cultured meat, further product development and marketing strategies should focus on the same factor for both populations: the healthiness, safety, and nutritional characteristics of cultured meat.https://doi.org/10.1002/fft2.165cultured meathalalmeat consumptionMuslimUnited Kingdom |
| spellingShingle | Anouk Boereboom Mustapha Sheikh Tajul Islam Elma Achirimbi Frank Vriesekoop Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? Food Frontiers cultured meat halal meat consumption Muslim United Kingdom |
| title | Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? |
| title_full | Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? |
| title_fullStr | Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? |
| title_full_unstemmed | Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? |
| title_short | Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? |
| title_sort | brits and british muslims and their perceptions of cultured meat how big is their willingness to purchase |
| topic | cultured meat halal meat consumption Muslim United Kingdom |
| url | https://doi.org/10.1002/fft2.165 |
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