MODERN MARKETING, DETERMINANT CONCEPT IN THE REAPPRAISAL OF BUSINESS AND ORGANIZATIONAL PROFESSIONS AND OF TRAINING PROFESSIONALS IN THE NEW ECONOMY
The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing. The modern marketing has as orientation and tendency the concept of internal marketing, understood as an extension of the vision, marketing ph...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2008-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2008-1.pdf |