Marketing innovations as source of enterprise's competitive advantage

Marketing innovations as source of enterprise's competitive advantage

Enterprise's competitiveness and strategic position are influenced by numerous factors. Market factors represent significant group that cause the need for developing new business models and implementing strategic shifts in business orientations of enterprises. Development of innovations and mar...

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Bibliographic Details
Main Authors: Stanković Ljiljana, Đukić Suzana, Popović Ana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2014-01-01
Series:Marketing (Beograd. 1991)
Subjects:
innovations
competition
market orientation
marketing
competences
enterprise
business performances
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2014/0354-34711404271S.pdf

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