Economic Ground of Efficiency of Publicity Campaign Экономическое обоснование эффективности рекламной кампании

Economic Ground of Efficiency of Publicity Campaign Экономическое обоснование эффективности рекламной кампании

The methods of measuring of efficiency of publicity campaign of enterprise are examined in the article, and also problems are related to the legal adjusting of publicity activity in Ukraine. Basic difficulties are selected in connection with the use each of methods of determination of efficiency of...

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Bibliographic Details
Main Author:	Agarkova Anna A.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-10-01
Series:	Bìznes Inform
Subjects:	publicity activity management publicity campaign efficiency of of publicity campaign of enterprise рекламная деятельность управление рекламой рекламная кампания эффективность рекламной кампании
Online Access:	http://www.business-inform.net/pdf/2012/10_0/275_277.pdf

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