Short video users’ personality traits and social sharing motivation
Purpose/significanceStudying the correlation between short video users’ personality traits and their sharing motivation can enrich the theoretical research on social sharing motivation and provide a reference for short-video content management and platform construction.Methods/processBased on uses a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-12-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1046735/full |
| _version_ | 1811302726257082368 |
|---|---|
| author | Zhang Da-yong Zhang Da-yong Su Zhan |
| author_facet | Zhang Da-yong Zhang Da-yong Su Zhan |
| author_sort | Zhang Da-yong |
| collection | DOAJ |
| description | Purpose/significanceStudying the correlation between short video users’ personality traits and their sharing motivation can enrich the theoretical research on social sharing motivation and provide a reference for short-video content management and platform construction.Methods/processBased on uses and gratifications theory and personality traits theory, a structural model affecting short-video users’ sharing motivations was proposed. A total of 579 valid questionnaires were collected from a social network, and the proposed hypotheses were tested using SPSS and Amos software.Results/conclusionThe results show that the personality traits of short-video users affect their sharing motivation and that their specific sharing motivation also differ due to their personality traits. At the same time, the research results also confirm the Matthew effect of “the rich getting richer” and the social compensation effect of “the poor getting richer” in the context of social platforms that host short videos. |
| first_indexed | 2024-04-13T07:34:51Z |
| format | Article |
| id | doaj.art-2c5ae278affb43e6883a4baf18afb157 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-13T07:34:51Z |
| publishDate | 2022-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-2c5ae278affb43e6883a4baf18afb1572022-12-22T02:56:13ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-12-011310.3389/fpsyg.2022.10467351046735Short video users’ personality traits and social sharing motivationZhang Da-yong0Zhang Da-yong1Su Zhan2State Key Laboratory of Communication Content Cognition, People's Daily Online, Beijing, ChinaKey Laboratory of Interactive Media Design and Equipment Services Innovation, Harbin Institute of Technology, Harbin, ChinaKey Laboratory of Interactive Media Design and Equipment Services Innovation, Harbin Institute of Technology, Harbin, ChinaPurpose/significanceStudying the correlation between short video users’ personality traits and their sharing motivation can enrich the theoretical research on social sharing motivation and provide a reference for short-video content management and platform construction.Methods/processBased on uses and gratifications theory and personality traits theory, a structural model affecting short-video users’ sharing motivations was proposed. A total of 579 valid questionnaires were collected from a social network, and the proposed hypotheses were tested using SPSS and Amos software.Results/conclusionThe results show that the personality traits of short-video users affect their sharing motivation and that their specific sharing motivation also differ due to their personality traits. At the same time, the research results also confirm the Matthew effect of “the rich getting richer” and the social compensation effect of “the poor getting richer” in the context of social platforms that host short videos.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1046735/fullshort videosocial sharingmotivationpersonality traitsuses and gratifications theory |
| spellingShingle | Zhang Da-yong Zhang Da-yong Su Zhan Short video users’ personality traits and social sharing motivation Frontiers in Psychology short video social sharing motivation personality traits uses and gratifications theory |
| title | Short video users’ personality traits and social sharing motivation |
| title_full | Short video users’ personality traits and social sharing motivation |
| title_fullStr | Short video users’ personality traits and social sharing motivation |
| title_full_unstemmed | Short video users’ personality traits and social sharing motivation |
| title_short | Short video users’ personality traits and social sharing motivation |
| title_sort | short video users personality traits and social sharing motivation |
| topic | short video social sharing motivation personality traits uses and gratifications theory |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1046735/full |
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