Short video users’ personality traits and social sharing motivation

Short video users’ personality traits and social sharing motivation

Purpose/significanceStudying the correlation between short video users’ personality traits and their sharing motivation can enrich the theoretical research on social sharing motivation and provide a reference for short-video content management and platform construction.Methods/processBased on uses a...

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Bibliographic Details
Main Authors:	Zhang Da-yong, Su Zhan
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-12-01
Series:	Frontiers in Psychology
Subjects:	short video social sharing motivation personality traits uses and gratifications theory
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1046735/full

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