An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat
Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An onl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2022-08-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2022.10.3.230 |
| _version_ | 1811188565363654656 |
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| author | Ting Yang Sangho Seo |
| author_facet | Ting Yang Sangho Seo |
| author_sort | Ting Yang |
| collection | DOAJ |
| description | Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation. |
| first_indexed | 2024-04-11T14:20:54Z |
| format | Article |
| id | doaj.art-2c6d4d22533c4de5a7789636e58b32c8 |
| institution | Directory Open Access Journal |
| issn | 2288-6168 |
| language | English |
| last_indexed | 2024-04-11T14:20:54Z |
| publishDate | 2022-08-01 |
| publisher | ANPOR Korea |
| record_format | Article |
| series | Asian Journal for Public Opinion Research |
| spelling | doaj.art-2c6d4d22533c4de5a7789636e58b32c82022-12-22T04:19:03ZengANPOR KoreaAsian Journal for Public Opinion Research2288-61682022-08-01103An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChatTing YangSangho SeoBased on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation.https://doi.org/10.15206/ajpor.2022.10.3.230 |
| spellingShingle | Ting Yang Sangho Seo An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat Asian Journal for Public Opinion Research |
| title | An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat |
| title_full | An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat |
| title_fullStr | An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat |
| title_full_unstemmed | An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat |
| title_short | An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat |
| title_sort | exploratory study on chinese females social media self presentation a case study of wechat |
| url | https://doi.org/10.15206/ajpor.2022.10.3.230 |
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