Relationship Marketing and Customer Satisfaction: A Conceptual Perspective

Relationship Marketing and Customer Satisfaction: A Conceptual Perspective

This article examined the existing body of literature on transaction and relationship marketing. The specific objectives were to develop a conceptual framework to establish the relationship between relationship marketing and customer satisfaction and to examine the components of relationship marketi...

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Bibliographic Details
Main Authors: Deborah O. Aka, Oladele J. Kehinde, Olaleke O. Ogunnaike
Format: Article
Language:English
Published: Bina Nusantara University 2016-08-01
Series:Binus Business Review
Subjects:
relationship marketing, trust, service quality, communication, customer satisfaction
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1502

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