A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy

Abstract The mass production of plastic waste has caused an urgent worldwide public health crisis. Although government policies and industrial innovation are the driving forces to meet this challenge, trying to understand public attitudes may improve the efficiency of this process. Social media has...

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Main Authors: Yangyimin Xue, Chandrasekhar Kambhampati, Yongqiang Cheng, Nishikant Mishra, Nur Wulandhari, Pauline Deutz
Format: Article
Language:English
Published: Springer 2024-01-01
Series:International Journal of Computational Intelligence Systems
Subjects:
Online Access:https://doi.org/10.1007/s44196-023-00375-7
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author Yangyimin Xue
Chandrasekhar Kambhampati
Yongqiang Cheng
Nishikant Mishra
Nur Wulandhari
Pauline Deutz
author_facet Yangyimin Xue
Chandrasekhar Kambhampati
Yongqiang Cheng
Nishikant Mishra
Nur Wulandhari
Pauline Deutz
author_sort Yangyimin Xue
collection DOAJ
description Abstract The mass production of plastic waste has caused an urgent worldwide public health crisis. Although government policies and industrial innovation are the driving forces to meet this challenge, trying to understand public attitudes may improve the efficiency of this process. Social media has become the main ways for the public to obtain information and express opinions and feelings. This motivated us to mine the perceptions and behavioral responses towards plastic usage using social media data. In this paper, we proposed a framework for data collection and analysis based on mainstream media in the UK to obtain public opinions on plastics. An unsupervised machine learning model based on Latent Dirichlet Allocation (LDA) has been employed to analyse and cluster the topics to deal with the lack of annotation of the data contents. An additional dictionary method was then proposed to evaluate the sentiment of the comments. The framework also provides tools to visualise the model and results to stimulate insightful understandings. We validated the framework's effectiveness by applying it to analyse three mainstream social media, where 6 first-level topic categories and 13 second-level topic categories from the comment texts related to plastics have been identified. The results show that public sentiment towards plastic products is generally stable. The spatiotemporal distribution of each topic's sentiment is highly correlated with the number of occurrences.
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spelling doaj.art-2c756a01dc9a4ffc96b14c6cb7b037362024-01-14T12:36:01ZengSpringerInternational Journal of Computational Intelligence Systems1875-68832024-01-0117111410.1007/s44196-023-00375-7A LDA-Based Social Media Data Mining Framework for Plastic Circular EconomyYangyimin Xue0Chandrasekhar Kambhampati1Yongqiang Cheng2Nishikant Mishra3Nur Wulandhari4Pauline Deutz5Department of Computer Science and Technology, University of HullDepartment of Computer Science and Technology, University of HullDepartment of Computer Science and Technology, University of HullBusiness School, University of HullBusiness School, University of HullDepartment of Geography, Geology and Environment, University of HullAbstract The mass production of plastic waste has caused an urgent worldwide public health crisis. Although government policies and industrial innovation are the driving forces to meet this challenge, trying to understand public attitudes may improve the efficiency of this process. Social media has become the main ways for the public to obtain information and express opinions and feelings. This motivated us to mine the perceptions and behavioral responses towards plastic usage using social media data. In this paper, we proposed a framework for data collection and analysis based on mainstream media in the UK to obtain public opinions on plastics. An unsupervised machine learning model based on Latent Dirichlet Allocation (LDA) has been employed to analyse and cluster the topics to deal with the lack of annotation of the data contents. An additional dictionary method was then proposed to evaluate the sentiment of the comments. The framework also provides tools to visualise the model and results to stimulate insightful understandings. We validated the framework's effectiveness by applying it to analyse three mainstream social media, where 6 first-level topic categories and 13 second-level topic categories from the comment texts related to plastics have been identified. The results show that public sentiment towards plastic products is generally stable. The spatiotemporal distribution of each topic's sentiment is highly correlated with the number of occurrences.https://doi.org/10.1007/s44196-023-00375-7LDAModel visualisationSentiment analysisComments’ classification
spellingShingle Yangyimin Xue
Chandrasekhar Kambhampati
Yongqiang Cheng
Nishikant Mishra
Nur Wulandhari
Pauline Deutz
A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy
International Journal of Computational Intelligence Systems
LDA
Model visualisation
Sentiment analysis
Comments’ classification
title A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy
title_full A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy
title_fullStr A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy
title_full_unstemmed A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy
title_short A LDA-Based Social Media Data Mining Framework for Plastic Circular Economy
title_sort lda based social media data mining framework for plastic circular economy
topic LDA
Model visualisation
Sentiment analysis
Comments’ classification
url https://doi.org/10.1007/s44196-023-00375-7
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