The structure of information support for market analysis market segment
The article, based on the theoretical foundations of statistical management, considers the tasks, the solution of which should contribute to obtaining the information necessary for the effective functioning of the market segment. Its effective functioning means achieving a balance between supply and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
State Statistics Service of Ukraine, the National Academy of Statistics, Accounting and Audit (NASAA), the National Academy for Public Administration (NAPA) under the President of Ukraine
2022-03-01
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| Series: | Статистика України |
| Subjects: | |
| Online Access: | https://su-journal.com.ua/index.php/journal/article/view/349 |
| _version_ | 1817998581958705152 |
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| author | S.S. Gerasimenko E.A. Nosova |
| author_facet | S.S. Gerasimenko E.A. Nosova |
| author_sort | S.S. Gerasimenko |
| collection | DOAJ |
| description | The article, based on the theoretical foundations of statistical management, considers the tasks, the solution of which should contribute to obtaining the information necessary for the effective functioning of the market segment. Its effective functioning means achieving a balance between supply and demand, which should result from the collection, processing and use of objective, meaningful and operational data on effective customer demand and their use for management decisions by manufacturers to meet it. It is noted that the formation of such information support market analysis requires taking into account the specific characteristics of the participants of its individual segments, which sells a particular product for certain categories of buyers. This requires prior market segmentation and the development of its own system of statistics for each of them. After determining the set of indicators whose knowledge of the level and trends should contribute to the justification of management decisions, there is a task of finding a data source. In the context of digitalization of society, in addition to the data of the State Statistics Service, electronic sources provide great assistance in this. However, they also have certain shortcomings, which cause significant risks in decision-making based on the results of the analysis for which such data were used. Taking into account the above remarks, the article proposes to carry out its segmentation, to develop the necessary system of statistical indicators to assess the attractiveness and analysis of the situation of a certain segment, to identify data sources to calculate the level and track trends, identify ways to further change on business entities involved in the market, in order to obtain competitive advantages. |
| first_indexed | 2024-04-14T02:55:28Z |
| format | Article |
| id | doaj.art-2c7e259259c9413e8656e790134f26a3 |
| institution | Directory Open Access Journal |
| issn | 2519-1853 2519-1861 |
| language | English |
| last_indexed | 2024-04-14T02:55:28Z |
| publishDate | 2022-03-01 |
| publisher | State Statistics Service of Ukraine, the National Academy of Statistics, Accounting and Audit (NASAA), the National Academy for Public Administration (NAPA) under the President of Ukraine |
| record_format | Article |
| series | Статистика України |
| spelling | doaj.art-2c7e259259c9413e8656e790134f26a32022-12-22T02:16:07ZengState Statistics Service of Ukraine, the National Academy of Statistics, Accounting and Audit (NASAA), the National Academy for Public Administration (NAPA) under the President of UkraineСтатистика України2519-18532519-18612022-03-0195441210.31767/su.4(95)2021.04.01349The structure of information support for market analysis market segmentS.S. Gerasimenko0E.A. Nosova1National Academy of Statistics, Accounting and AuditingTaras Shevchenko National University of KyivThe article, based on the theoretical foundations of statistical management, considers the tasks, the solution of which should contribute to obtaining the information necessary for the effective functioning of the market segment. Its effective functioning means achieving a balance between supply and demand, which should result from the collection, processing and use of objective, meaningful and operational data on effective customer demand and their use for management decisions by manufacturers to meet it. It is noted that the formation of such information support market analysis requires taking into account the specific characteristics of the participants of its individual segments, which sells a particular product for certain categories of buyers. This requires prior market segmentation and the development of its own system of statistics for each of them. After determining the set of indicators whose knowledge of the level and trends should contribute to the justification of management decisions, there is a task of finding a data source. In the context of digitalization of society, in addition to the data of the State Statistics Service, electronic sources provide great assistance in this. However, they also have certain shortcomings, which cause significant risks in decision-making based on the results of the analysis for which such data were used. Taking into account the above remarks, the article proposes to carry out its segmentation, to develop the necessary system of statistical indicators to assess the attractiveness and analysis of the situation of a certain segment, to identify data sources to calculate the level and track trends, identify ways to further change on business entities involved in the market, in order to obtain competitive advantages.https://su-journal.com.ua/index.php/journal/article/view/349market management, market segmentation, information support, system of statistical indicators, marketing research |
| spellingShingle | S.S. Gerasimenko E.A. Nosova The structure of information support for market analysis market segment Статистика України market management, market segmentation, information support, system of statistical indicators, marketing research |
| title | The structure of information support for market analysis market segment |
| title_full | The structure of information support for market analysis market segment |
| title_fullStr | The structure of information support for market analysis market segment |
| title_full_unstemmed | The structure of information support for market analysis market segment |
| title_short | The structure of information support for market analysis market segment |
| title_sort | structure of information support for market analysis market segment |
| topic | market management, market segmentation, information support, system of statistical indicators, marketing research |
| url | https://su-journal.com.ua/index.php/journal/article/view/349 |
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