| Summary: | In the same manner as their printed, audio and visual ancestors, digital media are escorted by discourses, that follow their birth and development, in terms of usage and business models, as well as communication models. Recently, weblogs, following websites, have been presented, in these discourses, as being very innovative and revolutionary for journalists and journalism, even changing the rules of communication as a whole. These discourses produce “imaginaries” about them. Again, in 2009, the same themes were heard, concerning the so-called “social networks,” such as the brand named Twitter. The article analyses the effects of this discursive cycle on journalism and its practices.
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