Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule

The creativity literature is in search of a viable cognitive measure which can provide support for behavioral observations that higher ideational output is often associated with higher creativity (known as the equal-odds rule). One such measure has included divergent thinking: the production of many...

Full description

Bibliographic Details
Main Authors: Rex Eugene Jung, Chris J Wertz, Christine A Meadows, Sephira G Ryman, Andrei A Vakhtin, Ranee A Flores
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00864/full
_version_ 1811333065517039616
author Rex Eugene Jung
Chris J Wertz
Christine A Meadows
Sephira G Ryman
Andrei A Vakhtin
Ranee A Flores
author_facet Rex Eugene Jung
Chris J Wertz
Christine A Meadows
Sephira G Ryman
Andrei A Vakhtin
Ranee A Flores
author_sort Rex Eugene Jung
collection DOAJ
description The creativity literature is in search of a viable cognitive measure which can provide support for behavioral observations that higher ideational output is often associated with higher creativity (known as the equal-odds rule). One such measure has included divergent thinking: the production of many examples or uses for a common or single object or image. We sought to test the equal-odds rule using a measure of divergent thinking, and applied the consensual assessment technique to determine creative responses as opposed to merely original responses. We also sought to determine structural brain correlates of both ideational fluency and ideational creativity. Two-hundred forty-six subjects were subjected to a broad battery of behavioral measures, including a core measure of divergent thinking (Foresight), and measures of intelligence, creative achievement, and personality (i.e., Openness to Experience). Cortical thickness and subcortical volumes (e.g., thalamus) were measured using automated techniques (FreeSurfer). We found that higher number of responses on the divergent thinking task was significantly associated with higher creativity (r = .73) as independently assessed by three judges. Moreover, we found that creativity was predicted by cortical thickness in regions including the left frontal pole and left parahippocampal gyrus. These results support the equal-odds rule, and provide neuronal evidence implicating brain regions involved with thinking about the future and extracting future prospects.
first_indexed 2024-04-13T16:47:18Z
format Article
id doaj.art-2ca58b60413048af95010ae636e2dc4c
institution Directory Open Access Journal
issn 1664-1078
language English
last_indexed 2024-04-13T16:47:18Z
publishDate 2015-06-01
publisher Frontiers Media S.A.
record_format Article
series Frontiers in Psychology
spelling doaj.art-2ca58b60413048af95010ae636e2dc4c2022-12-22T02:39:03ZengFrontiers Media S.A.Frontiers in Psychology1664-10782015-06-01610.3389/fpsyg.2015.00864147634Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds ruleRex Eugene Jung0Chris J Wertz1Christine A Meadows2Sephira G Ryman3Andrei A Vakhtin4Ranee A Flores5University of New MexicoUniversity of New MexicoUniversity of New MexicoUniversity of New MexicoUniversity of New MexicoUniversity of New MexicoThe creativity literature is in search of a viable cognitive measure which can provide support for behavioral observations that higher ideational output is often associated with higher creativity (known as the equal-odds rule). One such measure has included divergent thinking: the production of many examples or uses for a common or single object or image. We sought to test the equal-odds rule using a measure of divergent thinking, and applied the consensual assessment technique to determine creative responses as opposed to merely original responses. We also sought to determine structural brain correlates of both ideational fluency and ideational creativity. Two-hundred forty-six subjects were subjected to a broad battery of behavioral measures, including a core measure of divergent thinking (Foresight), and measures of intelligence, creative achievement, and personality (i.e., Openness to Experience). Cortical thickness and subcortical volumes (e.g., thalamus) were measured using automated techniques (FreeSurfer). We found that higher number of responses on the divergent thinking task was significantly associated with higher creativity (r = .73) as independently assessed by three judges. Moreover, we found that creativity was predicted by cortical thickness in regions including the left frontal pole and left parahippocampal gyrus. These results support the equal-odds rule, and provide neuronal evidence implicating brain regions involved with thinking about the future and extracting future prospects.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00864/fullImaginationMagnetic Resonance Imagingcreativitydivergent thinkingNeuroimaging (anatomic and functional)creative cognition
spellingShingle Rex Eugene Jung
Chris J Wertz
Christine A Meadows
Sephira G Ryman
Andrei A Vakhtin
Ranee A Flores
Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule
Frontiers in Psychology
Imagination
Magnetic Resonance Imaging
creativity
divergent thinking
Neuroimaging (anatomic and functional)
creative cognition
title Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule
title_full Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule
title_fullStr Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule
title_full_unstemmed Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule
title_short Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule
title_sort quantity yields quality when it comes to creativity a brain and behavioral test of the equal odds rule
topic Imagination
Magnetic Resonance Imaging
creativity
divergent thinking
Neuroimaging (anatomic and functional)
creative cognition
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00864/full
work_keys_str_mv AT rexeugenejung quantityyieldsqualitywhenitcomestocreativityabrainandbehavioraltestoftheequaloddsrule
AT chrisjwertz quantityyieldsqualitywhenitcomestocreativityabrainandbehavioraltestoftheequaloddsrule
AT christineameadows quantityyieldsqualitywhenitcomestocreativityabrainandbehavioraltestoftheequaloddsrule
AT sephiragryman quantityyieldsqualitywhenitcomestocreativityabrainandbehavioraltestoftheequaloddsrule
AT andreiavakhtin quantityyieldsqualitywhenitcomestocreativityabrainandbehavioraltestoftheequaloddsrule
AT raneeaflores quantityyieldsqualitywhenitcomestocreativityabrainandbehavioraltestoftheequaloddsrule