THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR
The goal of this study is to determine the effects of corporate image onto the customer loyalty at commercial banks, which is considered to have a remarkable share in banking sector. According to the research, corporate image has positively influenced customer loyalty for loan customers in banking s...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Institut für die Welt der Türken
2015-12-01
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| Series: | Zeitschrift für die Welt der Türken |
| Subjects: | |
| Online Access: | http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/727/727 |
| _version_ | 1819113896117534720 |
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| author | Şükrü Akdoğan Turan Şener |
| author_facet | Şükrü Akdoğan Turan Şener |
| author_sort | Şükrü Akdoğan |
| collection | DOAJ |
| description | The goal of this study is to determine the effects of corporate image onto the customer loyalty at commercial banks, which is considered to have a remarkable share in banking sector. According to the research, corporate image has positively influenced customer loyalty for loan customers in banking sector. Besides, the dimensions of corporate image as positive beliefs, quality and attraction, dynamic appearance and impression seem to have a positive effect on customer loyalty, and all these dimensions have a significant correlation with each other in statistical terms. Moreover, it has been observed that the dimensions of positive beliefs, quality and attraction of corporate image have positive effects on the dimensions such as benefit-based loyalty, behavioral loyalty, featured goods and service-based loyalty and attitudinal loyalty. It has been also determined that the dimensions of corporate image as dynamic appearance and impression have positive effects on the dimensions benefit-based loyalty and behavioral loyalty. |
| first_indexed | 2024-12-22T04:36:41Z |
| format | Article |
| id | doaj.art-2cbcaf53cc8a432ea8bbf100aefacce8 |
| institution | Directory Open Access Journal |
| issn | 1868-8934 1868-8934 |
| language | deu |
| last_indexed | 2024-12-22T04:36:41Z |
| publishDate | 2015-12-01 |
| publisher | Institut für die Welt der Türken |
| record_format | Article |
| series | Zeitschrift für die Welt der Türken |
| spelling | doaj.art-2cbcaf53cc8a432ea8bbf100aefacce82022-12-21T18:38:52ZdeuInstitut für die Welt der TürkenZeitschrift für die Welt der Türken1868-89341868-89342015-12-0173731THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİRŞükrü Akdoğan0Turan Şener1ProfLecturerThe goal of this study is to determine the effects of corporate image onto the customer loyalty at commercial banks, which is considered to have a remarkable share in banking sector. According to the research, corporate image has positively influenced customer loyalty for loan customers in banking sector. Besides, the dimensions of corporate image as positive beliefs, quality and attraction, dynamic appearance and impression seem to have a positive effect on customer loyalty, and all these dimensions have a significant correlation with each other in statistical terms. Moreover, it has been observed that the dimensions of positive beliefs, quality and attraction of corporate image have positive effects on the dimensions such as benefit-based loyalty, behavioral loyalty, featured goods and service-based loyalty and attitudinal loyalty. It has been also determined that the dimensions of corporate image as dynamic appearance and impression have positive effects on the dimensions benefit-based loyalty and behavioral loyalty.http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/727/727Customer LoyaltyCorporate ImageBanking Sector |
| spellingShingle | Şükrü Akdoğan Turan Şener THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR Zeitschrift für die Welt der Türken Customer Loyalty Corporate Image Banking Sector |
| title | THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR |
| title_full | THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR |
| title_fullStr | THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR |
| title_full_unstemmed | THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR |
| title_short | THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR |
| title_sort | assessment on commercial banks of the effects of corporate image onto customer loyalty the case of nevsehir |
| topic | Customer Loyalty Corporate Image Banking Sector |
| url | http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/727/727 |
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