Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City
Purpose: Health is a right of every citizen, so the hospital's strategy for improving services should see opportunities from various aspects, especially in today's digital era. The purpose of this study is to ascertain how digital advertising and quality of service affect consumer choice...
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| Format: | Article |
| Language: | English |
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LPPM of Narotama University Surabaya
2023-05-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
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| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2236 |
| _version_ | 1797806356166606848 |
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| author | Priyo Utomo |
| author_facet | Priyo Utomo |
| author_sort | Priyo Utomo |
| collection | DOAJ |
| description |
Purpose: Health is a right of every citizen, so the hospital's strategy for improving services should see opportunities from various aspects, especially in today's digital era. The purpose of this study is to ascertain how digital advertising and quality of service affect consumer choice to choose health services through organizational culture at St. Vincentius A Paulo City of Surabaya.
Design/methodology/approach: This study's methodology brings together a descriptive technique with a quantitative approach. Customers who submitted their information into the database compose the population in the present research. The sample in this research is 200 respondents. Data collection techniques used questionnaires distributed to consumers who served as participants in tests. Analyzing data technique with path analysis method.
Findings: The findings revealed that the quality of service (X2) and digital advertising (X1) had a favorable and considerable impact on organizational culture (Y) at St. Vincentius A Paulo / RKZ Surabaya City where X1 = 0.000 and X2 = 0.000 is less than 0.05. Practical implications, as input to the hospital for material evaluation of organizational culture development policies in the St. Vincentius A Paulo City of Surabaya. Theoretical repercussions, serving as a resource for future research on fundamental research of institutional cultures as input to the hospital for material evaluation of organizational culture development policies in the St. Vincentius A Paulo City of Surabaya. Theoretical repercussions, serving as a resource for future research on fundamental research of institutional cultures as input to the hospital for material evaluation of organizational culture development policies in the St. Vincentius A Paulo City of Surabaya. Theoretical repercussions, serving as a resource for future research on fundamental research of institutional cultures.
Paper type: Research Paper
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| first_indexed | 2024-03-13T06:06:07Z |
| format | Article |
| id | doaj.art-2cf6dc7b9203447c9dc27c74142c1545 |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-03-13T06:06:07Z |
| publishDate | 2023-05-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-2cf6dc7b9203447c9dc27c74142c15452023-06-11T16:03:15ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852023-05-016310.29138/ijebd.v6i3.2236Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya CityPriyo Utomo0STIE Pemuda Purpose: Health is a right of every citizen, so the hospital's strategy for improving services should see opportunities from various aspects, especially in today's digital era. The purpose of this study is to ascertain how digital advertising and quality of service affect consumer choice to choose health services through organizational culture at St. Vincentius A Paulo City of Surabaya. Design/methodology/approach: This study's methodology brings together a descriptive technique with a quantitative approach. Customers who submitted their information into the database compose the population in the present research. The sample in this research is 200 respondents. Data collection techniques used questionnaires distributed to consumers who served as participants in tests. Analyzing data technique with path analysis method. Findings: The findings revealed that the quality of service (X2) and digital advertising (X1) had a favorable and considerable impact on organizational culture (Y) at St. Vincentius A Paulo / RKZ Surabaya City where X1 = 0.000 and X2 = 0.000 is less than 0.05. Practical implications, as input to the hospital for material evaluation of organizational culture development policies in the St. Vincentius A Paulo City of Surabaya. Theoretical repercussions, serving as a resource for future research on fundamental research of institutional cultures as input to the hospital for material evaluation of organizational culture development policies in the St. Vincentius A Paulo City of Surabaya. Theoretical repercussions, serving as a resource for future research on fundamental research of institutional cultures as input to the hospital for material evaluation of organizational culture development policies in the St. Vincentius A Paulo City of Surabaya. Theoretical repercussions, serving as a resource for future research on fundamental research of institutional cultures. Paper type: Research Paper https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2236Digital MarketingOrganizational CultureService Quality |
| spellingShingle | Priyo Utomo Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City IJEBD (International Journal of Entrepreneurship and Business Development) Digital Marketing Organizational Culture Service Quality |
| title | Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City |
| title_full | Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City |
| title_fullStr | Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City |
| title_full_unstemmed | Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City |
| title_short | Analysis of the Influence of Digital Marketing and Service Quality on Organizational Culture at St. Catholic Hospital Vincentius a Paulo Surabaya City |
| title_sort | analysis of the influence of digital marketing and service quality on organizational culture at st catholic hospital vincentius a paulo surabaya city |
| topic | Digital Marketing Organizational Culture Service Quality |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2236 |
| work_keys_str_mv | AT priyoutomo analysisoftheinfluenceofdigitalmarketingandservicequalityonorganizationalcultureatstcatholichospitalvincentiusapaulosurabayacity |