The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
Abstract The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This traject...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas
2022-07-01
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| Series: | Cadernos EBAPE.BR |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512022000300401&lng=en&tlng=en |
| _version_ | 1811224578989490176 |
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| author | Frederico Leocádio Ferreira Juliana Maria Magalhães Christino Laura de Oliveira Cardoso Ana Luíza Silva Noronha |
| author_facet | Frederico Leocádio Ferreira Juliana Maria Magalhães Christino Laura de Oliveira Cardoso Ana Luíza Silva Noronha |
| author_sort | Frederico Leocádio Ferreira |
| collection | DOAJ |
| description | Abstract The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed. |
| first_indexed | 2024-04-12T08:50:19Z |
| format | Article |
| id | doaj.art-2d07724ee4034005b9d331ef690f2612 |
| institution | Directory Open Access Journal |
| issn | 1679-3951 |
| language | English |
| last_indexed | 2024-04-12T08:50:19Z |
| publishDate | 2022-07-01 |
| publisher | Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas |
| record_format | Article |
| series | Cadernos EBAPE.BR |
| spelling | doaj.art-2d07724ee4034005b9d331ef690f26122022-12-22T03:39:35ZengFundação Getulio Vargas, Escola Brasileira de Administração Pública e de EmpresasCadernos EBAPE.BR1679-39512022-07-0120340141610.1590/1679-395120210014xThe rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theoryFrederico Leocádio Ferreirahttps://orcid.org/0000-0002-1038-9940Juliana Maria Magalhães Christinohttps://orcid.org/0000-0003-0186-9704Laura de Oliveira Cardosohttps://orcid.org/0000-0002-7634-7305Ana Luíza Silva Noronhahttps://orcid.org/0000-0003-2898-9327Abstract The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512022000300401&lng=en&tlng=enCOVID-19Live online music eventsPractice theoryElements of practiceConsumption |
| spellingShingle | Frederico Leocádio Ferreira Juliana Maria Magalhães Christino Laura de Oliveira Cardoso Ana Luíza Silva Noronha The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory Cadernos EBAPE.BR COVID-19 Live online music events Practice theory Elements of practice Consumption |
| title | The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
| title_full | The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
| title_fullStr | The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
| title_full_unstemmed | The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
| title_short | The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
| title_sort | rise and fall of live online music event consumption during the pandemic an analysis from the perspective of practice theory |
| topic | COVID-19 Live online music events Practice theory Elements of practice Consumption |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512022000300401&lng=en&tlng=en |
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