MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH
The article considers the General scheme of the modeling process of marketing theinnovation pillar, is an attempt to summarize and systematize approaches tomodel building innovative capacity of organizations on the basis of the marketingconcept, the methods used to allocate.
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/999 |
| _version_ | 1797702277719392256 |
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| author | Anna A. Aletdinova Yuliya A. Makurina |
| author_facet | Anna A. Aletdinova Yuliya A. Makurina |
| author_sort | Anna A. Aletdinova |
| collection | DOAJ |
| description | The article considers the General scheme of the modeling process of marketing theinnovation pillar, is an attempt to summarize and systematize approaches tomodel building innovative capacity of organizations on the basis of the marketingconcept, the methods used to allocate. |
| first_indexed | 2024-03-12T04:47:44Z |
| format | Article |
| id | doaj.art-2d0f59e9bd144839b381ff2227bec7c1 |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2024-03-12T04:47:44Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-2d0f59e9bd144839b381ff2227bec7c12023-09-03T09:26:45ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010215516010.21686/2500-3925-2015-2-155-160998MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCHAnna A. Aletdinova0Yuliya A. Makurina1Сибирский университет потребительской кооперацииСибирский университет потребительской кооперацииThe article considers the General scheme of the modeling process of marketing theinnovation pillar, is an attempt to summarize and systematize approaches tomodel building innovative capacity of organizations on the basis of the marketingconcept, the methods used to allocate.https://statecon.rea.ru/jour/article/view/999процесс моделиро ваниястатистическое исследова ниемаркетинговая составляющаямодель инновационного потенциаларесурсныйрезультативныйзатрат ный подходыособенности методикиметоды оценкиprocess modeling, statisticalresearch, marketing component, marketing model innovation capacityresource,effective, cost-based approaches, particularly methods, evaluation methods |
| spellingShingle | Anna A. Aletdinova Yuliya A. Makurina MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH Статистика и экономика процесс моделиро вания статистическое исследова ние маркетинговая составляющая модель инновационного потенциала ресурсный результативный затрат ный подходы особенности методики методы оценки process modeling, statisticalresearch, marketing component, marketing model innovation capacity resource,effective, cost-based approaches, particularly methods, evaluation methods |
| title | MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH |
| title_full | MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH |
| title_fullStr | MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH |
| title_full_unstemmed | MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH |
| title_short | MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH |
| title_sort | modeling the marketing component of the innovative capacity of organizations on the basis of statistical research |
| topic | процесс моделиро вания статистическое исследова ние маркетинговая составляющая модель инновационного потенциала ресурсный результативный затрат ный подходы особенности методики методы оценки process modeling, statisticalresearch, marketing component, marketing model innovation capacity resource,effective, cost-based approaches, particularly methods, evaluation methods |
| url | https://statecon.rea.ru/jour/article/view/999 |
| work_keys_str_mv | AT annaaaletdinova modelingthemarketingcomponentoftheinnovativecapacityoforganizationsonthebasisofstatisticalresearch AT yuliyaamakurina modelingthemarketingcomponentoftheinnovativecapacityoforganizationsonthebasisofstatisticalresearch |