Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.

<h4>Background</h4>The COVID-19 vaccination campaign in the US has been immensely successful in vaccinating those who are receptive, further increases in vaccination rates however will require more innovative approaches to reach those who remain hesitant. Developing vaccination strategie...

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Main Authors: Ingrid Eshun-Wilson, Aaloke Mody, Khai Hoan Tram, Cory Bradley, Alexander Sheve, Branson Fox, Vetta Thompson, Elvin H Geng
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0256394
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author Ingrid Eshun-Wilson
Aaloke Mody
Khai Hoan Tram
Cory Bradley
Alexander Sheve
Branson Fox
Vetta Thompson
Elvin H Geng
author_facet Ingrid Eshun-Wilson
Aaloke Mody
Khai Hoan Tram
Cory Bradley
Alexander Sheve
Branson Fox
Vetta Thompson
Elvin H Geng
author_sort Ingrid Eshun-Wilson
collection DOAJ
description <h4>Background</h4>The COVID-19 vaccination campaign in the US has been immensely successful in vaccinating those who are receptive, further increases in vaccination rates however will require more innovative approaches to reach those who remain hesitant. Developing vaccination strategies that are modelled on what people want could further increase uptake.<h4>Methods and findings</h4>To inform COVID-19 vaccine distribution strategies that are aligned with public preferences we conducted a discrete choice experiment among the US public (N = 2,895) between March 15 to March 22, 2021. We applied sampling weights, evaluated mean preferences using mixed logit models, and identified latent class preference subgroups. On average, the public prioritized ease, preferring single to two dose vaccinations (mean preference: -0.29; 95%CI: -0.37 to -0.20), vaccinating once rather than annually (mean preference: -0.79; 95%CI: -0.89 to -0.70) and reducing waiting times at vaccination sites. Vaccine enforcement reduced overall vaccine acceptance (mean preference -0.20; 95%CI: -0.30 to -0.10), with a trend of increasing resistance to enforcement with increasing vaccine hesitancy. Latent class analysis identified four distinct preference phenotypes: the first prioritized inherent "vaccine features" (46.1%), the second were concerned about vaccine "service delivery" (8.8%), a third group desired "social proof" of vaccine safety and were susceptible to enforcement (13.2%), and the fourth group were "indifferent" to vaccine and service delivery features and resisted enforcement (31.9%).<h4>Conclusions</h4>This study identifies several critical insights for the COVID-19 public health response. First, identifying preference segments is essential to ensure that vaccination services meet the needs of diverse population subgroups. Second, making vaccination easy and promoting autonomy by simplifying services and offering the public choices (where feasible) may increase uptake in those who remain deliberative. And, third vaccine mandates have the potential to increase vaccination rates in susceptible groups but may simultaneously promote control aversion and resistance in those who are most hesitant.
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spelling doaj.art-2d302ded347c4410af3198a8a00c20112022-12-21T19:10:12ZengPublic Library of Science (PLoS)PLoS ONE1932-62032021-01-01168e025639410.1371/journal.pone.0256394Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.Ingrid Eshun-WilsonAaloke ModyKhai Hoan TramCory BradleyAlexander SheveBranson FoxVetta ThompsonElvin H Geng<h4>Background</h4>The COVID-19 vaccination campaign in the US has been immensely successful in vaccinating those who are receptive, further increases in vaccination rates however will require more innovative approaches to reach those who remain hesitant. Developing vaccination strategies that are modelled on what people want could further increase uptake.<h4>Methods and findings</h4>To inform COVID-19 vaccine distribution strategies that are aligned with public preferences we conducted a discrete choice experiment among the US public (N = 2,895) between March 15 to March 22, 2021. We applied sampling weights, evaluated mean preferences using mixed logit models, and identified latent class preference subgroups. On average, the public prioritized ease, preferring single to two dose vaccinations (mean preference: -0.29; 95%CI: -0.37 to -0.20), vaccinating once rather than annually (mean preference: -0.79; 95%CI: -0.89 to -0.70) and reducing waiting times at vaccination sites. Vaccine enforcement reduced overall vaccine acceptance (mean preference -0.20; 95%CI: -0.30 to -0.10), with a trend of increasing resistance to enforcement with increasing vaccine hesitancy. Latent class analysis identified four distinct preference phenotypes: the first prioritized inherent "vaccine features" (46.1%), the second were concerned about vaccine "service delivery" (8.8%), a third group desired "social proof" of vaccine safety and were susceptible to enforcement (13.2%), and the fourth group were "indifferent" to vaccine and service delivery features and resisted enforcement (31.9%).<h4>Conclusions</h4>This study identifies several critical insights for the COVID-19 public health response. First, identifying preference segments is essential to ensure that vaccination services meet the needs of diverse population subgroups. Second, making vaccination easy and promoting autonomy by simplifying services and offering the public choices (where feasible) may increase uptake in those who remain deliberative. And, third vaccine mandates have the potential to increase vaccination rates in susceptible groups but may simultaneously promote control aversion and resistance in those who are most hesitant.https://doi.org/10.1371/journal.pone.0256394
spellingShingle Ingrid Eshun-Wilson
Aaloke Mody
Khai Hoan Tram
Cory Bradley
Alexander Sheve
Branson Fox
Vetta Thompson
Elvin H Geng
Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.
PLoS ONE
title Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.
title_full Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.
title_fullStr Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.
title_full_unstemmed Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.
title_short Preferences for COVID-19 vaccine distribution strategies in the US: A discrete choice survey.
title_sort preferences for covid 19 vaccine distribution strategies in the us a discrete choice survey
url https://doi.org/10.1371/journal.pone.0256394
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