Enjeux communicationnels du Web 2.0 pour les Relations Publiques/Professional and organisational issues of Web 2.0 Public Relations
The Web 2.0, which includes Facebook, Twitter, Youtube and other social medias, is considered as to be one of the strongest communication tools of the early 21st century. TheWeb evolutionhas changed deeply the way Public relations agents operate. In 2009, Charest and Bédard have shown that the Web 2...
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| Format: | Article |
| Language: | English |
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IIPR
2012-12-01
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| Series: | Revista Internacional de Relaciones Públicas |
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| Online Access: | http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/112/98 |