The Effects of Goal Conflict in Consumer Sequential Choices
The current research focuses on the relevance of each choice as a factor that moderates the influence of prior choices on subsequent choices, and discusses the interaction between this relevance and a consumer characteristic, health awareness.
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.048/_html/-char/en |
| _version_ | 1828114642128338944 |
|---|---|
| author | Naoki Akamatsu Reo Fukuda |
| author_facet | Naoki Akamatsu Reo Fukuda |
| author_sort | Naoki Akamatsu |
| collection | DOAJ |
| description | The current research focuses on the relevance of each choice as a factor that moderates the influence of prior choices on subsequent choices, and discusses the interaction between this relevance and a consumer characteristic, health awareness. |
| first_indexed | 2024-04-11T12:27:41Z |
| format | Article |
| id | doaj.art-2d455a409cb342e692f9fff86d3fd0c9 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-11T12:27:41Z |
| publishDate | 2020-09-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-2d455a409cb342e692f9fff86d3fd0c92022-12-22T04:23:52ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692020-09-01402536410.7222/marketing.2020.048marketingThe Effects of Goal Conflict in Consumer Sequential ChoicesNaoki Akamatsu0Reo Fukuda1Faculty of Economics, Meiji Gakuin University, JapanFaculty of Business Administration, Asia University, JapanThe current research focuses on the relevance of each choice as a factor that moderates the influence of prior choices on subsequent choices, and discusses the interaction between this relevance and a consumer characteristic, health awareness.https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.048/_html/-char/ensequential choicegoal conflicthealth |
| spellingShingle | Naoki Akamatsu Reo Fukuda The Effects of Goal Conflict in Consumer Sequential Choices Maketingu Janaru sequential choice goal conflict health |
| title | The Effects of Goal Conflict in Consumer Sequential Choices |
| title_full | The Effects of Goal Conflict in Consumer Sequential Choices |
| title_fullStr | The Effects of Goal Conflict in Consumer Sequential Choices |
| title_full_unstemmed | The Effects of Goal Conflict in Consumer Sequential Choices |
| title_short | The Effects of Goal Conflict in Consumer Sequential Choices |
| title_sort | effects of goal conflict in consumer sequential choices |
| topic | sequential choice goal conflict health |
| url | https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.048/_html/-char/en |
| work_keys_str_mv | AT naokiakamatsu theeffectsofgoalconflictinconsumersequentialchoices AT reofukuda theeffectsofgoalconflictinconsumersequentialchoices AT naokiakamatsu effectsofgoalconflictinconsumersequentialchoices AT reofukuda effectsofgoalconflictinconsumersequentialchoices |