It Seems Italian, Doesn’t It? An Exploratory Analysis of English and Spanish Consumers about Italian Appearance Food Products

The Italian export of agri-food products has been increasingly threatened by the unfair use of misleading Italian symbols (such as the national flag or the green-white-red colors) by non-Italian producers. This research paper investigated what English and Spanish consumers know about “Made in Italy”...

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Bibliographic Details
Main Authors: Mariarosaria Simeone, Morena Cinquegrana, Carlo Russo
Format: Article
Language:English
Published: MDPI AG 2022-05-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/11/10/1392