Dimensions Affecting the Purchasing Behavior of Nepali Women

The purpose of this study is to identify the various dimensions of buying behavior of Nepalese women while making purchasing decisions. A total of 100 women of different background were surveyed through a questionnaire consisting of 22 questions related to the buying behavior. Various factors such...

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Bibliographic Details
Main Authors:	Karan Singh Thagunna, Garima Khanal
Format:	Article
Language:	English
Published:	EconJournals 2012-12-01
Series:	International Review of Management and Marketing
Online Access:	https://econjournals.com/index.php/irmm/article/view/330