Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?

The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution’s presence in the World Wide Web. The purpose of this research is to study the extent to which a university’s academic excellence is relate...

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Main Authors: Andreas Giannakoulopoulos, Nikos Konstantinou, Dimitris Koutsompolis, Minas Pergantis, Iraklis Varlamis
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/11/11/242
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author Andreas Giannakoulopoulos
Nikos Konstantinou
Dimitris Koutsompolis
Minas Pergantis
Iraklis Varlamis
author_facet Andreas Giannakoulopoulos
Nikos Konstantinou
Dimitris Koutsompolis
Minas Pergantis
Iraklis Varlamis
author_sort Andreas Giannakoulopoulos
collection DOAJ
description The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution’s presence in the World Wide Web. The purpose of this research is to study the extent to which a university’s academic excellence is related to the quality of its web presence. In order to achieve this, a method was devised that quantified the website quality and search engine optimization (SEO) performance of the university websites of the top 100 universities in the Academic Ranking of World Universities (ARWU) Shanghai list. A variety of tools was employed to measure and test each website and produced a Web quality ranking, an SEO performance ranking, as well as a combined overall web ranking for each one. Comparing these rankings with the ARWU shows that academic excellence is moderately correlated with website quality, but SEO performance is not. Moreover, the overall web ranking also shows a moderate correlation with ARWU which seems to be positively influenced by website quality and negatively by SEO performance. Conclusively, the results of the research indicate that universities place particular emphasis on issues concerning website quality, while the utilization of SEO does not appear to be of equal importance, indicating possible room for improvement in this area.
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spelling doaj.art-2d93bfa773f048f39a4b2eb4af67a9692022-12-22T01:14:51ZengMDPI AGFuture Internet1999-59032019-11-01111124210.3390/fi11110242fi11110242Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?Andreas Giannakoulopoulos0Nikos Konstantinou1Dimitris Koutsompolis2Minas Pergantis3Iraklis Varlamis4Department of Audio and Visual Arts, Ionian University, 7 Tsirigoti Square, 49100 Corfu, GreeceDepartment of Audio and Visual Arts, Ionian University, 7 Tsirigoti Square, 49100 Corfu, GreeceFaculty of Communication and Media Studies, National and Kapodistrian University of Athens, 5 Stadiou Str., 10562 Athens, GreeceLaboratory of Interactive Arts, Ionian University, 7 Tsirigoti Square, 49100 Corfu, GreeceDepartment of Informatics and Telematics, Harokopio University of Athens, 70 Eleftheriou Venizelou Str., 17676 Athens, GreeceThe academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution’s presence in the World Wide Web. The purpose of this research is to study the extent to which a university’s academic excellence is related to the quality of its web presence. In order to achieve this, a method was devised that quantified the website quality and search engine optimization (SEO) performance of the university websites of the top 100 universities in the Academic Ranking of World Universities (ARWU) Shanghai list. A variety of tools was employed to measure and test each website and produced a Web quality ranking, an SEO performance ranking, as well as a combined overall web ranking for each one. Comparing these rankings with the ARWU shows that academic excellence is moderately correlated with website quality, but SEO performance is not. Moreover, the overall web ranking also shows a moderate correlation with ARWU which seems to be positively influenced by website quality and negatively by SEO performance. Conclusively, the results of the research indicate that universities place particular emphasis on issues concerning website quality, while the utilization of SEO does not appear to be of equal importance, indicating possible room for improvement in this area.https://www.mdpi.com/1999-5903/11/11/242website qualitysearch engine optimizationweb presenceacademic rankingsaccessibility
spellingShingle Andreas Giannakoulopoulos
Nikos Konstantinou
Dimitris Koutsompolis
Minas Pergantis
Iraklis Varlamis
Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?
Future Internet
website quality
search engine optimization
web presence
academic rankings
accessibility
title Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?
title_full Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?
title_fullStr Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?
title_full_unstemmed Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?
title_short Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?
title_sort academic excellence website quality seo performance is there a correlation
topic website quality
search engine optimization
web presence
academic rankings
accessibility
url https://www.mdpi.com/1999-5903/11/11/242
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AT dimitriskoutsompolis academicexcellencewebsitequalityseoperformanceisthereacorrelation
AT minaspergantis academicexcellencewebsitequalityseoperformanceisthereacorrelation
AT iraklisvarlamis academicexcellencewebsitequalityseoperformanceisthereacorrelation