A CLASSIFICATION APPROACH FOR NAÏVE BAYES OF ONLINE RETAILERS

A CLASSIFICATION APPROACH FOR NAÏVE BAYES OF ONLINE RETAILERS

Many small online retailers and new entrants to the online retail sector are keen to practice data mining and consumer-centric marketing in their businesses yet technically lack the necessary knowledge and expertise to do so. In this article a case study of using data mining techniques in customer...

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Bibliographic Details
Main Authors: Aida Mustapha, Shazwani Mustapa, Nurfarahim Md.Azlan, Noor Fatin Ishmah Saifarrudin, Shahreen Kasim, Mohd Farhan Md Fudzee, Azizul Azhar Ramli, Hairulnizam Mahdin, Seah Choon Sen
Format: Article
Language:English
Published: Zibeline International 2017-02-01
Series:Acta Informatica Malaysia
Subjects:
consumer-centric marketing
online retailer
Online Access:https://actainformaticamalaysia.com/archives/AIM/1aim2017/1aim2017-26-28.pdf

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