How to Build a Local Brand Through Local Sustainability
In this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Libertas međunarodno sveučilište
2017-12-01
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| Series: | Acta Economica et Turistica |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/aet-2017-0014 |
| _version_ | 1818491409279221760 |
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| author | Dončić Siniša Hajdaš Đurek Nikola |
| author_facet | Dončić Siniša Hajdaš Đurek Nikola |
| author_sort | Dončić Siniša Hajdaš |
| collection | DOAJ |
| description | In this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation. |
| first_indexed | 2024-12-10T17:30:27Z |
| format | Article |
| id | doaj.art-2db11d1c5cf041e3a06e949b8990d30e |
| institution | Directory Open Access Journal |
| issn | 1849-921X |
| language | English |
| last_indexed | 2024-12-10T17:30:27Z |
| publishDate | 2017-12-01 |
| publisher | Libertas međunarodno sveučilište |
| record_format | Article |
| series | Acta Economica et Turistica |
| spelling | doaj.art-2db11d1c5cf041e3a06e949b8990d30e2022-12-22T01:39:42ZengLibertas međunarodno sveučilišteActa Economica et Turistica1849-921X2017-12-013213714610.1515/aet-2017-0014aet-2017-0014How to Build a Local Brand Through Local SustainabilityDončić Siniša Hajdaš0Đurek Nikola1PhD Croatian Parliament, Deputy Speaker, Hum Zabočki 95a, 49210ZabokPhD Assistant Professor, Arts Academy in Split, Ivana i Cvjete Huis 21, 49210Zabok, CroatiaIn this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation.https://doi.org/10.1515/aet-2017-0014local brandidentityterritorial capitalsustainabillitytourism |
| spellingShingle | Dončić Siniša Hajdaš Đurek Nikola How to Build a Local Brand Through Local Sustainability Acta Economica et Turistica local brand identity territorial capital sustainabillity tourism |
| title | How to Build a Local Brand Through Local Sustainability |
| title_full | How to Build a Local Brand Through Local Sustainability |
| title_fullStr | How to Build a Local Brand Through Local Sustainability |
| title_full_unstemmed | How to Build a Local Brand Through Local Sustainability |
| title_short | How to Build a Local Brand Through Local Sustainability |
| title_sort | how to build a local brand through local sustainability |
| topic | local brand identity territorial capital sustainabillity tourism |
| url | https://doi.org/10.1515/aet-2017-0014 |
| work_keys_str_mv | AT doncicsinisahajdas howtobuildalocalbrandthroughlocalsustainability AT đureknikola howtobuildalocalbrandthroughlocalsustainability |