Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
Тhis paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The foc...
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| Format: | Article |
| Language: | English |
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University of Belgrade
2011-02-01
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| Series: | Etnoantropološki Problemi |
| Subjects: | |
| Online Access: | http://eap-iea.org/index.php/eap/article/view/693 |
| _version_ | 1818299099338768384 |
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| author | Jelena Pešić |
| author_facet | Jelena Pešić |
| author_sort | Jelena Pešić |
| collection | DOAJ |
| description | Тhis paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as “typical” in the examined cultural encounters. |
| first_indexed | 2024-12-13T04:45:50Z |
| format | Article |
| id | doaj.art-2db476959aef4910a463607f4ab72ada |
| institution | Directory Open Access Journal |
| issn | 0353-1589 2334-8801 |
| language | English |
| last_indexed | 2024-12-13T04:45:50Z |
| publishDate | 2011-02-01 |
| publisher | University of Belgrade |
| record_format | Article |
| series | Etnoantropološki Problemi |
| spelling | doaj.art-2db476959aef4910a463607f4ab72ada2022-12-21T23:59:09ZengUniversity of BelgradeEtnoantropološki Problemi0353-15892334-88012011-02-016110.21301/eap.v6i1.1Cultural Encounters in the Banking Sector of Serbia: The Case of RaiffeisenbankJelena Pešić0Department of Sociology, Faculty of Philosphy, University of Belgrade, SerbiaТhis paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as “typical” in the examined cultural encounters.http://eap-iea.org/index.php/eap/article/view/693organizational culturenational culturecultural shockcultural mediatorsbanking sectorSerbia |
| spellingShingle | Jelena Pešić Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank Etnoantropološki Problemi organizational culture national culture cultural shock cultural mediators banking sector Serbia |
| title | Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank |
| title_full | Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank |
| title_fullStr | Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank |
| title_full_unstemmed | Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank |
| title_short | Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank |
| title_sort | cultural encounters in the banking sector of serbia the case of raiffeisenbank |
| topic | organizational culture national culture cultural shock cultural mediators banking sector Serbia |
| url | http://eap-iea.org/index.php/eap/article/view/693 |
| work_keys_str_mv | AT jelenapesic culturalencountersinthebankingsectorofserbiathecaseofraiffeisenbank |