Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP)
This study is the result of an applied research which aim is describing a method for priority classification of factors affecting the use of electronic services by banks’ customers. As the environment is fuzzy, the hierarchical analysis process model (Fuzzy-AHP) has been proposed for the method. In...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-03-01
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| Series: | Faslnāmah-i Pizhūhish/Nāmah-i Iqtisādī |
| Subjects: | |
| Online Access: | https://joer.atu.ac.ir/article_914_d3a52efdb21deb30e4b90476c61e7eec.pdf |
| _version_ | 1797375639468113920 |
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| author | Fathiye Meghdadi Mohammad Lashkari Seyyed Alireza Davoudi |
| author_facet | Fathiye Meghdadi Mohammad Lashkari Seyyed Alireza Davoudi |
| author_sort | Fathiye Meghdadi |
| collection | DOAJ |
| description | This study is the result of an applied research which aim is describing a method for priority classification of factors affecting the use of electronic services by banks’ customers. As the environment is fuzzy, the hierarchical analysis process model (Fuzzy-AHP) has been proposed for the method. In this research the field study describing approach has been used and a sample of customers of Saman Bank with size of 50 has been analyzed by fuzzy-AHP to prioritize the effective factors. The studied factors are responsiveness, efficiency, fulfillment, reliability, privacy, perceived usefulness, ease of use, attitude, subjective norm and perceived behavioral control. The research results show that some factors such as perceived usefulness, fulfillment, ease of use, privacy, responsiveness, reliability, efficiency, attitude, subjective norm, perceived behavioral control, with respect to importance, have significant effect on the use of electronic services by bank’s customers. |
| first_indexed | 2024-03-08T19:27:19Z |
| format | Article |
| id | doaj.art-2db6f7e04d894b7d8aea71267202672a |
| institution | Directory Open Access Journal |
| issn | 1735-210X 2476-6453 |
| language | fas |
| last_indexed | 2024-03-08T19:27:19Z |
| publishDate | 2013-03-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Faslnāmah-i Pizhūhish/Nāmah-i Iqtisādī |
| spelling | doaj.art-2db6f7e04d894b7d8aea71267202672a2023-12-26T07:58:06ZfasAllameh Tabataba'i University PressFaslnāmah-i Pizhūhish/Nāmah-i Iqtisādī1735-210X2476-64532013-03-0113482947914Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP)Fathiye Meghdadi0Mohammad Lashkari1Seyyed Alireza Davoudi2MSc of Business Management, Islamic Azad University, Neyshabour BranchFaculty Member, Payam -e- Nour UnoversityFaculty Member, Islamic Azad University, Neyshabour BranchThis study is the result of an applied research which aim is describing a method for priority classification of factors affecting the use of electronic services by banks’ customers. As the environment is fuzzy, the hierarchical analysis process model (Fuzzy-AHP) has been proposed for the method. In this research the field study describing approach has been used and a sample of customers of Saman Bank with size of 50 has been analyzed by fuzzy-AHP to prioritize the effective factors. The studied factors are responsiveness, efficiency, fulfillment, reliability, privacy, perceived usefulness, ease of use, attitude, subjective norm and perceived behavioral control. The research results show that some factors such as perceived usefulness, fulfillment, ease of use, privacy, responsiveness, reliability, efficiency, attitude, subjective norm, perceived behavioral control, with respect to importance, have significant effect on the use of electronic services by bank’s customers.https://joer.atu.ac.ir/article_914_d3a52efdb21deb30e4b90476c61e7eec.pdfelectronic bankingahp–fuzzyquality of serviceselectronic services |
| spellingShingle | Fathiye Meghdadi Mohammad Lashkari Seyyed Alireza Davoudi Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP) Faslnāmah-i Pizhūhish/Nāmah-i Iqtisādī electronic banking ahp–fuzzy quality of services electronic services |
| title | Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP) |
| title_full | Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP) |
| title_fullStr | Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP) |
| title_full_unstemmed | Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP) |
| title_short | Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP) |
| title_sort | fuzzy priority classification of the factors affecting the use of electronic services by banks customers fuzzy ahp |
| topic | electronic banking ahp–fuzzy quality of services electronic services |
| url | https://joer.atu.ac.ir/article_914_d3a52efdb21deb30e4b90476c61e7eec.pdf |
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