The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine)
This article analyzes the influence of Internet and e-commerce diffusion in the development of European countries. Conclusions about the faster spread of Internet technologies in the modern world, especially in developing countries, due to the achievement of so-called “saturation points” by develope...
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| Format: | Article |
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LLC "CPC "Business Perspectives"
2019-03-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11709/IM_2019_01_Zatonatska.pdf |
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| author | Tetiana Zatonatska Oleksandr Dluhopolskyi Iryna Chyrak Nataliya Kotys |
| author_facet | Tetiana Zatonatska Oleksandr Dluhopolskyi Iryna Chyrak Nataliya Kotys |
| author_sort | Tetiana Zatonatska |
| collection | DOAJ |
| description | This article analyzes the influence of Internet and e-commerce diffusion in the development of European countries. Conclusions about the faster spread of Internet technologies in the modern world, especially in developing countries, due to the achievement of so-called “saturation points” by developed countries of the world (e-commerce markets in Ukraine and Poland are at the stage of formation and active growth) have been made. The purpose of this article is to construct an economic and mathematical toolkit for investigating the impact of the Internet and e-commerce on indicators of economic development of the country. The methods of scientific analysis, description and synthesis, modeling and statistical analysis are used in the research. Models of technologies diffusion have been considered, and as a basis, the distribution of the Internet in Poland, Austria and Ukraine is forecasted. Findings suggest that Internet technology spread has a significant impact on the development of e-commerce, and Internet development in different countries of the world. This study uses the classification of countries according to the World Bank Country Classification, which, since 2005, has ranked countries by GDP per capita into four groups:1) low-income;2) lower-middle-income;3) upper-middle-income;4) high-income.It has been found that the pace of Internet technology and broadband Internet access spread is a lot higher in low-income countries due to the later beginning of the diffusion process, while in the high-income countries, the peak of Internet development has passed and the technology spread has slowed down. |
| first_indexed | 2024-12-10T10:19:59Z |
| format | Article |
| id | doaj.art-2dd97247895b4695b52bfc24f9e4d00b |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-10T10:19:59Z |
| publishDate | 2019-03-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-2dd97247895b4695b52bfc24f9e4d00b2022-12-22T01:52:54ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262019-03-01151667510.21511/im.15(1).2019.0611709The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine)Tetiana Zatonatska0https://orcid.org/0000-0001-9197-0560Oleksandr Dluhopolskyi1https://orcid.org/0000-0002-2040-8762Iryna Chyrak2https://orcid.org/0000-0003-1593-7042Nataliya Kotys3https://orcid.org/0000-0003-3499-0746Doctor at Economics, Professor, Taras Shevchenko National University of KyivDoctor of Economics, Professor, Economics and Economic Theory Department, Ternopil National Economic UniversityPhD at Economics, Associate Professor, Ternopil National Economic University, TernopilPhD at Economics, Associate Professor, Ternopil National Economic University, TernopilThis article analyzes the influence of Internet and e-commerce diffusion in the development of European countries. Conclusions about the faster spread of Internet technologies in the modern world, especially in developing countries, due to the achievement of so-called “saturation points” by developed countries of the world (e-commerce markets in Ukraine and Poland are at the stage of formation and active growth) have been made. The purpose of this article is to construct an economic and mathematical toolkit for investigating the impact of the Internet and e-commerce on indicators of economic development of the country. The methods of scientific analysis, description and synthesis, modeling and statistical analysis are used in the research. Models of technologies diffusion have been considered, and as a basis, the distribution of the Internet in Poland, Austria and Ukraine is forecasted. Findings suggest that Internet technology spread has a significant impact on the development of e-commerce, and Internet development in different countries of the world. This study uses the classification of countries according to the World Bank Country Classification, which, since 2005, has ranked countries by GDP per capita into four groups:1) low-income;2) lower-middle-income;3) upper-middle-income;4) high-income.It has been found that the pace of Internet technology and broadband Internet access spread is a lot higher in low-income countries due to the later beginning of the diffusion process, while in the high-income countries, the peak of Internet development has passed and the technology spread has slowed down.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11709/IM_2019_01_Zatonatska.pdfdiffusione-commerceGDPinformation and communication technologiesInternet |
| spellingShingle | Tetiana Zatonatska Oleksandr Dluhopolskyi Iryna Chyrak Nataliya Kotys The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine) Innovative Marketing diffusion e-commerce GDP information and communication technologies Internet |
| title | The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine) |
| title_full | The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine) |
| title_fullStr | The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine) |
| title_full_unstemmed | The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine) |
| title_short | The internet and e-commerce diffusion in European countries (modeling at the example of Austria, Poland and Ukraine) |
| title_sort | internet and e commerce diffusion in european countries modeling at the example of austria poland and ukraine |
| topic | diffusion e-commerce GDP information and communication technologies Internet |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11709/IM_2019_01_Zatonatska.pdf |
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