The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists
The COVID-19 pandemic remains, and its impact continues to collapse on Indonesian tourism, particularly the hotel industry. During the pandemic, the Ministry of Tourism and Creative Economy implemented a program of issuing CHSE certificates to the hotels in order to restore their performance. Howeve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2023-10-01
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| Series: | Journal of Governance and Public Policy |
| Subjects: | |
| Online Access: | https://journal.umy.ac.id/index.php/GPP/article/view/15870 |
| _version_ | 1797507555633659904 |
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| author | Imam Nur Hakim Muhammad Iqbal Rosyidi Faisyal Faisyal |
| author_facet | Imam Nur Hakim Muhammad Iqbal Rosyidi Faisyal Faisyal |
| author_sort | Imam Nur Hakim |
| collection | DOAJ |
| description | The COVID-19 pandemic remains, and its impact continues to collapse on Indonesian tourism, particularly the hotel industry. During the pandemic, the Ministry of Tourism and Creative Economy implemented a program of issuing CHSE certificates to the hotels in order to restore their performance. However, no market-based analysis has determined the impact of the hotel's CHSE certification. This research measures how the CHSE certification can increase Indonesian tourists' loyalty to hotels during a pandemic. The structural equation model (SEM) found a significant positive influence on Indonesian tourists' loyalty from 564 respondents. Variables such as perceived quality, image, trust, perceived value, and satisfaction significantly influenced Indonesian tourist loyalty toward CHSE-certified hotels during the pandemic, both directly and indirectly. The NFI score of 0.907 indicates that the model constructed in this study is highly sufficient to describe the loyalty of CHSE-certified hotel visitors during the pandemic. |
| first_indexed | 2024-03-10T04:50:06Z |
| format | Article |
| id | doaj.art-2de38c481c30418e8d71ca3353f54ec2 |
| institution | Directory Open Access Journal |
| issn | 2355-8695 2549-7669 |
| language | English |
| last_indexed | 2024-03-10T04:50:06Z |
| publishDate | 2023-10-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Journal of Governance and Public Policy |
| spelling | doaj.art-2de38c481c30418e8d71ca3353f54ec22023-11-23T02:38:25ZengUniversitas Muhammadiyah YogyakartaJournal of Governance and Public Policy2355-86952549-76692023-10-0110321623310.18196/jgpp.v10i3.158706997The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic TouristsImam Nur Hakim0Muhammad Iqbal Rosyidi1Faisyal Faisyal2Badan Riset dan Inovasi NasionalKementerian Pariwisata dan Ekonomi KreatifKementerian Pariwisata dan Ekonomi KreatifThe COVID-19 pandemic remains, and its impact continues to collapse on Indonesian tourism, particularly the hotel industry. During the pandemic, the Ministry of Tourism and Creative Economy implemented a program of issuing CHSE certificates to the hotels in order to restore their performance. However, no market-based analysis has determined the impact of the hotel's CHSE certification. This research measures how the CHSE certification can increase Indonesian tourists' loyalty to hotels during a pandemic. The structural equation model (SEM) found a significant positive influence on Indonesian tourists' loyalty from 564 respondents. Variables such as perceived quality, image, trust, perceived value, and satisfaction significantly influenced Indonesian tourist loyalty toward CHSE-certified hotels during the pandemic, both directly and indirectly. The NFI score of 0.907 indicates that the model constructed in this study is highly sufficient to describe the loyalty of CHSE-certified hotel visitors during the pandemic.https://journal.umy.ac.id/index.php/GPP/article/view/15870chsehospitalityhotelloyaltystructural equation model (sem)tourism |
| spellingShingle | Imam Nur Hakim Muhammad Iqbal Rosyidi Faisyal Faisyal The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists Journal of Governance and Public Policy chse hospitality hotel loyalty structural equation model (sem) tourism |
| title | The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists |
| title_full | The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists |
| title_fullStr | The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists |
| title_full_unstemmed | The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists |
| title_short | The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists |
| title_sort | value of chse hotel certificates in increasing hotel loyalty among domestic tourists |
| topic | chse hospitality hotel loyalty structural equation model (sem) tourism |
| url | https://journal.umy.ac.id/index.php/GPP/article/view/15870 |
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