| Summary: | This paper justifies the necessity to monitor and evaluate a small business with the intention of improving its performance. The primary justification for the monitoring and evaluation (M&E) of a small business originates from a desire to align the business units of a small business with its strategic objectives, by assessing whether the objectives and strategies are achieved and have yielded the expected results. Most small businesses in the world face similar constraints that inhibit them from achieving their targets due to financial and resource shortages. Government policies aimed at improving the performance of entrepreneurs have not yielded results that can be directly linked to the growth and development of SMMEs. Thus, this study argues that M&E could synchronise systems and processes in business units and identify errors that could be reduced and manage information asymmetries. This theoretical paper reviews literature which provides results that contribute to the existing knowledge in
small business.
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