The environment of marketing of football clubs of Iraq
Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 ex...
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Format: | Article |
Language: | English |
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Kharkov National Pedagogical University
2012-01-01
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Series: | Fizičeskoe Vospitanie Studentov |
Subjects: | |
Online Access: | http://www.sportedu.org.ua/html/journal/2012-N1/12mypfci.pdf |
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author | Michuda Y.P. Ridha F. |
author_facet | Michuda Y.P. Ridha F. |
author_sort | Michuda Y.P. |
collection | DOAJ |
description | Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 experts of Association of football of Iraq (IFA), and also 45 heads of football clubs of the Superleague of Iraq is used. The maintenance and role of environment in formation and functioning of a control system by marketing activity of football clubs of Iraq is defined. Positive and negative factors which define management efficiency marketing of football clubs are revealed. |
first_indexed | 2024-12-10T22:16:11Z |
format | Article |
id | doaj.art-2df96650fe704aaf92b605a04dafdde1 |
institution | Directory Open Access Journal |
issn | 2075-5279 2223-2125 |
language | English |
last_indexed | 2024-12-10T22:16:11Z |
publishDate | 2012-01-01 |
publisher | Kharkov National Pedagogical University |
record_format | Article |
series | Fizičeskoe Vospitanie Studentov |
spelling | doaj.art-2df96650fe704aaf92b605a04dafdde12022-12-22T01:31:27ZengKharkov National Pedagogical UniversityFizičeskoe Vospitanie Studentov2075-52792223-21252012-01-0117074The environment of marketing of football clubs of IraqMichuda Y.P.Ridha F.Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 experts of Association of football of Iraq (IFA), and also 45 heads of football clubs of the Superleague of Iraq is used. The maintenance and role of environment in formation and functioning of a control system by marketing activity of football clubs of Iraq is defined. Positive and negative factors which define management efficiency marketing of football clubs are revealed.http://www.sportedu.org.ua/html/journal/2012-N1/12mypfci.pdfIraqfootballclubsmarketingthe marketing environmentmacro environmenta microenvironment |
spellingShingle | Michuda Y.P. Ridha F. The environment of marketing of football clubs of Iraq Fizičeskoe Vospitanie Studentov Iraq football clubs marketing the marketing environment macro environment a microenvironment |
title | The environment of marketing of football clubs of Iraq |
title_full | The environment of marketing of football clubs of Iraq |
title_fullStr | The environment of marketing of football clubs of Iraq |
title_full_unstemmed | The environment of marketing of football clubs of Iraq |
title_short | The environment of marketing of football clubs of Iraq |
title_sort | environment of marketing of football clubs of iraq |
topic | Iraq football clubs marketing the marketing environment macro environment a microenvironment |
url | http://www.sportedu.org.ua/html/journal/2012-N1/12mypfci.pdf |
work_keys_str_mv | AT michudayp theenvironmentofmarketingoffootballclubsofiraq AT ridhaf theenvironmentofmarketingoffootballclubsofiraq AT michudayp environmentofmarketingoffootballclubsofiraq AT ridhaf environmentofmarketingoffootballclubsofiraq |