The environment of marketing of football clubs of Iraq

Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 ex...

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Main Authors: Michuda Y.P., Ridha F.
Format: Article
Language:English
Published: Kharkov National Pedagogical University 2012-01-01
Series:Fizičeskoe Vospitanie Studentov
Subjects:
Online Access:http://www.sportedu.org.ua/html/journal/2012-N1/12mypfci.pdf
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author Michuda Y.P.
Ridha F.
author_facet Michuda Y.P.
Ridha F.
author_sort Michuda Y.P.
collection DOAJ
description Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 experts of Association of football of Iraq (IFA), and also 45 heads of football clubs of the Superleague of Iraq is used. The maintenance and role of environment in formation and functioning of a control system by marketing activity of football clubs of Iraq is defined. Positive and negative factors which define management efficiency marketing of football clubs are revealed.
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spelling doaj.art-2df96650fe704aaf92b605a04dafdde12022-12-22T01:31:27ZengKharkov National Pedagogical UniversityFizičeskoe Vospitanie Studentov2075-52792223-21252012-01-0117074The environment of marketing of football clubs of IraqMichuda Y.P.Ridha F.Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 experts of Association of football of Iraq (IFA), and also 45 heads of football clubs of the Superleague of Iraq is used. The maintenance and role of environment in formation and functioning of a control system by marketing activity of football clubs of Iraq is defined. Positive and negative factors which define management efficiency marketing of football clubs are revealed.http://www.sportedu.org.ua/html/journal/2012-N1/12mypfci.pdfIraqfootballclubsmarketingthe marketing environmentmacro environmenta microenvironment
spellingShingle Michuda Y.P.
Ridha F.
The environment of marketing of football clubs of Iraq
Fizičeskoe Vospitanie Studentov
Iraq
football
clubs
marketing
the marketing environment
macro environment
a microenvironment
title The environment of marketing of football clubs of Iraq
title_full The environment of marketing of football clubs of Iraq
title_fullStr The environment of marketing of football clubs of Iraq
title_full_unstemmed The environment of marketing of football clubs of Iraq
title_short The environment of marketing of football clubs of Iraq
title_sort environment of marketing of football clubs of iraq
topic Iraq
football
clubs
marketing
the marketing environment
macro environment
a microenvironment
url http://www.sportedu.org.ua/html/journal/2012-N1/12mypfci.pdf
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AT ridhaf theenvironmentofmarketingoffootballclubsofiraq
AT michudayp environmentofmarketingoffootballclubsofiraq
AT ridhaf environmentofmarketingoffootballclubsofiraq