Branding a business name
The process of globalization, international businesses, as well as competitive markets imposed the companies (large ones, as well as the others) to position in the required market. Making profit, which is the basic aim of every company, in such market environment can only be achieved by demonstratin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2016-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621604323B.pdf |
| _version_ | 1811239524038082560 |
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| author | Bulatović Ivan Škorić Sanja Jovanović Vladimir |
| author_facet | Bulatović Ivan Škorić Sanja Jovanović Vladimir |
| author_sort | Bulatović Ivan |
| collection | DOAJ |
| description | The process of globalization, international businesses, as well as competitive markets imposed the companies (large ones, as well as the others) to position in the required market. Making profit, which is the basic aim of every company, in such market environment can only be achieved by demonstrating distinct characteristics of a company, the characteristics which distinguish it from others with the same or similar activities. Historical and analysis of the current market have shown that being recognizable in the multitude of similar companies is a huge challenge, but also one of the main preconditions for successful operations. The moment a company is registered it acquires a specific identity primarily owing to its business name, which distinguishes it from other companies during that first period. Practically at the same time, the company starts creating its image or goodwill by means of several distinctive ways. One of them is branding business name or corporate branding. However, apart from large benefits, companies may also have big difficulties and risks in the same process as well. |
| first_indexed | 2024-04-12T13:02:16Z |
| format | Article |
| id | doaj.art-2e23fb06c58b47a09d3736adf8206723 |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-04-12T13:02:16Z |
| publishDate | 2016-01-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-2e23fb06c58b47a09d3736adf82067232022-12-22T03:32:08ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532016-01-016341323133210.5937/ekoPolj1604323B0352-34621604323BBranding a business nameBulatović Ivan0Škorić Sanja1Jovanović Vladimir2Belgrade Business School, College of Professional Studies, BelgradeUniversity of Business Academy in Novi Sad, Faculty of Law, Novi Sad, SerbiaUniversity of Business Academy in Novi Sad, Faculty of economics and engineering management, Novi Sad, SerbiaThe process of globalization, international businesses, as well as competitive markets imposed the companies (large ones, as well as the others) to position in the required market. Making profit, which is the basic aim of every company, in such market environment can only be achieved by demonstrating distinct characteristics of a company, the characteristics which distinguish it from others with the same or similar activities. Historical and analysis of the current market have shown that being recognizable in the multitude of similar companies is a huge challenge, but also one of the main preconditions for successful operations. The moment a company is registered it acquires a specific identity primarily owing to its business name, which distinguishes it from other companies during that first period. Practically at the same time, the company starts creating its image or goodwill by means of several distinctive ways. One of them is branding business name or corporate branding. However, apart from large benefits, companies may also have big difficulties and risks in the same process as well.http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621604323B.pdfbusiness namebrandcorporate brand |
| spellingShingle | Bulatović Ivan Škorić Sanja Jovanović Vladimir Branding a business name Ekonomika Poljoprivrede (1979) business name brand corporate brand |
| title | Branding a business name |
| title_full | Branding a business name |
| title_fullStr | Branding a business name |
| title_full_unstemmed | Branding a business name |
| title_short | Branding a business name |
| title_sort | branding a business name |
| topic | business name brand corporate brand |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621604323B.pdf |
| work_keys_str_mv | AT bulatovicivan brandingabusinessname AT skoricsanja brandingabusinessname AT jovanovicvladimir brandingabusinessname |