The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012
With all the mega sporting events that are happening in Brazil (The 2007 Pan-American Games, The 2013 Confederations Cup, The 2014 World Cup and the 2016 Olympic/Paralympic Games) it is possible to visualize a profitable and instigator moment for researches around this topic, concentrating our atten...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal de Santa Catarina
2015-05-01
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| Series: | Motrivivência |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n44p64 |
| _version_ | 1819083965697359872 |
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| author | Cristiano Mezzaroba Sérgio Dorenski Dantas Ribeiro Paula Aragão André Marsiglia Quaranta Luciana Carolline Pina Garcia Silvan Menezes dos Santos |
| author_facet | Cristiano Mezzaroba Sérgio Dorenski Dantas Ribeiro Paula Aragão André Marsiglia Quaranta Luciana Carolline Pina Garcia Silvan Menezes dos Santos |
| author_sort | Cristiano Mezzaroba |
| collection | DOAJ |
| description | With all the mega sporting events that are happening in Brazil (The 2007 Pan-American Games, The 2013 Confederations Cup, The 2014 World Cup and the 2016 Olympic/Paralympic Games) it is possible to visualize a profitable and instigator moment for researches around this topic, concentrating our attention at the 2012 London Olympic Games. The exaltation of the sport phenomenon brought, in this research, the multiple sides through which the media can present itself and join itself with (regarding economy, culture, politics, education etc.). Our objective was to analyze how the media in the state of Sergipe anticipated and gave visibility to the 2012 Olympic Games, building a “sports-media scheduling” strategy, from the mobilization of the global-local dialectic. Characterized as a qualitative study, which has a descriptive-exploratory approach, this research was developed in three areas: print media, digital media and broadcast media – which have highlighted the low effectiveness of the scheduling strategy and the global-local dialectic strategy, whether because of amateurism in journalistic entities, or because of lack of interest, since there were no athletes from Sergipe in the competition. |
| first_indexed | 2024-12-21T20:40:57Z |
| format | Article |
| id | doaj.art-2e2e8c93223443569c7bdb77aeabe64b |
| institution | Directory Open Access Journal |
| issn | 2175-8042 |
| language | Portuguese |
| last_indexed | 2024-12-21T20:40:57Z |
| publishDate | 2015-05-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Motrivivência |
| spelling | doaj.art-2e2e8c93223443569c7bdb77aeabe64b2022-12-21T18:50:57ZporUniversidade Federal de Santa CatarinaMotrivivência2175-80422015-05-0127446478The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012Cristiano MezzarobaSérgio Dorenski Dantas RibeiroPaula AragãoAndré Marsiglia Quaranta Luciana Carolline Pina GarciaSilvan Menezes dos SantosWith all the mega sporting events that are happening in Brazil (The 2007 Pan-American Games, The 2013 Confederations Cup, The 2014 World Cup and the 2016 Olympic/Paralympic Games) it is possible to visualize a profitable and instigator moment for researches around this topic, concentrating our attention at the 2012 London Olympic Games. The exaltation of the sport phenomenon brought, in this research, the multiple sides through which the media can present itself and join itself with (regarding economy, culture, politics, education etc.). Our objective was to analyze how the media in the state of Sergipe anticipated and gave visibility to the 2012 Olympic Games, building a “sports-media scheduling” strategy, from the mobilization of the global-local dialectic. Characterized as a qualitative study, which has a descriptive-exploratory approach, this research was developed in three areas: print media, digital media and broadcast media – which have highlighted the low effectiveness of the scheduling strategy and the global-local dialectic strategy, whether because of amateurism in journalistic entities, or because of lack of interest, since there were no athletes from Sergipe in the competition.https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n44p64Sports-Media SchedulingOlympics 2012Sports Media |
| spellingShingle | Cristiano Mezzaroba Sérgio Dorenski Dantas Ribeiro Paula Aragão André Marsiglia Quaranta Luciana Carolline Pina Garcia Silvan Menezes dos Santos The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012 Motrivivência Sports-Media Scheduling Olympics 2012 Sports Media |
| title | The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012 |
| title_full | The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012 |
| title_fullStr | The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012 |
| title_full_unstemmed | The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012 |
| title_short | The role of media in scheduling strategies in Sergipe in the mobilization of the global-local dialectics from a concrete situation: Olympics/2012 |
| title_sort | role of media in scheduling strategies in sergipe in the mobilization of the global local dialectics from a concrete situation olympics 2012 |
| topic | Sports-Media Scheduling Olympics 2012 Sports Media |
| url | https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n44p64 |
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