PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
In this research, it will be known relation between identity variable and customerbehavior that influence their satisfaction level to BMI services. From logistic regression analysis,has been conclude that male’s trend felt satisfied 2.503 times than female on BMI services. Thecustomer who have occup...
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Format: | Article |
Language: | English |
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Universitas Merdeka Malang
2017-03-01
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Series: | Jurnal Keuangan dan Perbankan |
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Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/897 |
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author | Suparto Suparto |
author_facet | Suparto Suparto |
author_sort | Suparto Suparto |
collection | DOAJ |
description | In this research, it will be known relation between identity variable and customerbehavior that influence their satisfaction level to BMI services. From logistic regression analysis,has been conclude that male’s trend felt satisfied 2.503 times than female on BMI services. Thecustomer who have occupation as public officer or in the army seems felt satisfied 1.883 times,and the customer who have occupation in private company, 0.480 times if were comparedwith the other. The customer who less than 1 year seems have probability to feel satisfied 0.246and the customer who between 1-2 year, 2.333 times compared customer who more than 2years. The customer who become an BMI customer as himself/herself felt satisfied 1.919 times,with family recommendation 0.96 times, and want as himself, with friend recommendation0.1 times if are compared with the other. |
first_indexed | 2024-12-11T14:17:13Z |
format | Article |
id | doaj.art-2e4fc5a1697b402494a43669ad6f4ec9 |
institution | Directory Open Access Journal |
issn | 1410-8089 2443-2687 |
language | English |
last_indexed | 2024-12-11T14:17:13Z |
publishDate | 2017-03-01 |
publisher | Universitas Merdeka Malang |
record_format | Article |
series | Jurnal Keuangan dan Perbankan |
spelling | doaj.art-2e4fc5a1697b402494a43669ad6f4ec92022-12-22T01:03:06ZengUniversitas Merdeka MalangJurnal Keuangan dan Perbankan1410-80892443-26872017-03-01122331341615PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIKSuparto Suparto0Jurusan Teknik Industri ITATS Surabaya Jl. AR. Hakim 100 SurabayaIn this research, it will be known relation between identity variable and customerbehavior that influence their satisfaction level to BMI services. From logistic regression analysis,has been conclude that male’s trend felt satisfied 2.503 times than female on BMI services. Thecustomer who have occupation as public officer or in the army seems felt satisfied 1.883 times,and the customer who have occupation in private company, 0.480 times if were comparedwith the other. The customer who less than 1 year seems have probability to feel satisfied 0.246and the customer who between 1-2 year, 2.333 times compared customer who more than 2years. The customer who become an BMI customer as himself/herself felt satisfied 1.919 times,with family recommendation 0.96 times, and want as himself, with friend recommendation0.1 times if are compared with the other.http://jurnal.unmer.ac.id/index.php/jkdp/article/view/897identity variable, customer behavior, satisfaction level, logistic regression. |
spellingShingle | Suparto Suparto PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK Jurnal Keuangan dan Perbankan identity variable, customer behavior, satisfaction level, logistic regression. |
title | PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK |
title_full | PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK |
title_fullStr | PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK |
title_full_unstemmed | PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK |
title_short | PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK |
title_sort | perilaku dan kepuasan pelanggan bank muamalat indonesia cabang surabaya dengan menggunakan analisis regresi logistik |
topic | identity variable, customer behavior, satisfaction level, logistic regression. |
url | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/897 |
work_keys_str_mv | AT supartosuparto perilakudankepuasanpelangganbankmuamalatindonesiacabangsurabayadenganmenggunakananalisisregresilogistik |