PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK

In this research, it will be known relation between identity variable and customerbehavior that influence their satisfaction level to BMI services. From logistic regression analysis,has been conclude that male’s trend felt satisfied 2.503 times than female on BMI services. Thecustomer who have occup...

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Main Author: Suparto Suparto
Format: Article
Language:English
Published: Universitas Merdeka Malang 2017-03-01
Series:Jurnal Keuangan dan Perbankan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jkdp/article/view/897
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author Suparto Suparto
author_facet Suparto Suparto
author_sort Suparto Suparto
collection DOAJ
description In this research, it will be known relation between identity variable and customerbehavior that influence their satisfaction level to BMI services. From logistic regression analysis,has been conclude that male’s trend felt satisfied 2.503 times than female on BMI services. Thecustomer who have occupation as public officer or in the army seems felt satisfied 1.883 times,and the customer who have occupation in private company, 0.480 times if were comparedwith the other. The customer who less than 1 year seems have probability to feel satisfied 0.246and the customer who between 1-2 year, 2.333 times compared customer who more than 2years. The customer who become an BMI customer as himself/herself felt satisfied 1.919 times,with family recommendation 0.96 times, and want as himself, with friend recommendation0.1 times if are compared with the other.
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spelling doaj.art-2e4fc5a1697b402494a43669ad6f4ec92022-12-22T01:03:06ZengUniversitas Merdeka MalangJurnal Keuangan dan Perbankan1410-80892443-26872017-03-01122331341615PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIKSuparto Suparto0Jurusan Teknik Industri ITATS Surabaya Jl. AR. Hakim 100 SurabayaIn this research, it will be known relation between identity variable and customerbehavior that influence their satisfaction level to BMI services. From logistic regression analysis,has been conclude that male’s trend felt satisfied 2.503 times than female on BMI services. Thecustomer who have occupation as public officer or in the army seems felt satisfied 1.883 times,and the customer who have occupation in private company, 0.480 times if were comparedwith the other. The customer who less than 1 year seems have probability to feel satisfied 0.246and the customer who between 1-2 year, 2.333 times compared customer who more than 2years. The customer who become an BMI customer as himself/herself felt satisfied 1.919 times,with family recommendation 0.96 times, and want as himself, with friend recommendation0.1 times if are compared with the other.http://jurnal.unmer.ac.id/index.php/jkdp/article/view/897identity variable, customer behavior, satisfaction level, logistic regression.
spellingShingle Suparto Suparto
PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
Jurnal Keuangan dan Perbankan
identity variable, customer behavior, satisfaction level, logistic regression.
title PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
title_full PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
title_fullStr PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
title_full_unstemmed PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
title_short PERILAKU DAN KEPUASAN PELANGGAN BANK MUAMALAT INDONESIA CABANG SURABAYA DENGAN MENGGUNAKAN ANALISIS REGRESI LOGISTIK
title_sort perilaku dan kepuasan pelanggan bank muamalat indonesia cabang surabaya dengan menggunakan analisis regresi logistik
topic identity variable, customer behavior, satisfaction level, logistic regression.
url http://jurnal.unmer.ac.id/index.php/jkdp/article/view/897
work_keys_str_mv AT supartosuparto perilakudankepuasanpelangganbankmuamalatindonesiacabangsurabayadenganmenggunakananalisisregresilogistik