Direct marketing and market communication process
Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of dir...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2007-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710702055J.pdf |
| _version_ | 1819022003239124992 |
|---|---|
| author | Jovović Sanja |
| author_facet | Jovović Sanja |
| author_sort | Jovović Sanja |
| collection | DOAJ |
| description | Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media. |
| first_indexed | 2024-12-21T04:16:05Z |
| format | Article |
| id | doaj.art-2e53c2eeeef64968af53a1828acca1ef |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-21T04:16:05Z |
| publishDate | 2007-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-2e53c2eeeef64968af53a1828acca1ef2022-12-21T19:16:18ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642007-01-01381-255620354-34710702055JDirect marketing and market communication processJovović Sanja0Ekonomski fakultet, Podgorica, Crna GoraDirect marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710702055J.pdfdirect marketing conceptmarketing communicationcustomersprinted mediainternet marketing |
| spellingShingle | Jovović Sanja Direct marketing and market communication process Marketing (Beograd. 1991) direct marketing concept marketing communication customers printed media internet marketing |
| title | Direct marketing and market communication process |
| title_full | Direct marketing and market communication process |
| title_fullStr | Direct marketing and market communication process |
| title_full_unstemmed | Direct marketing and market communication process |
| title_short | Direct marketing and market communication process |
| title_sort | direct marketing and market communication process |
| topic | direct marketing concept marketing communication customers printed media internet marketing |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710702055J.pdf |
| work_keys_str_mv | AT jovovicsanja directmarketingandmarketcommunicationprocess |