Сonsumer preferences on the market of plant-based milk analogues
The consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of plant-based milk analogues by real and potential consu...
| Main Authors: | , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HACCP Consulting
2021-02-01
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| Series: | Potravinarstvo |
| Subjects: | |
| Online Access: | https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1485 |
| _version_ | 1818898888923283456 |
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| author | Nataliia Prytulska Iuliia Motuzka Anna Koshelnyk Olena Motuzka Ludmila Yashchenko Malgorzata Jarossová Paulína Krnáčová Joanna Wyka Ewa Malczyk Marta Habánová |
| author_facet | Nataliia Prytulska Iuliia Motuzka Anna Koshelnyk Olena Motuzka Ludmila Yashchenko Malgorzata Jarossová Paulína Krnáčová Joanna Wyka Ewa Malczyk Marta Habánová |
| author_sort | Nataliia Prytulska |
| collection | DOAJ |
| description | The consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of
plant-based milk analogues by real and potential consumers and determine the prospects of increasing their assortment. The assortment of plant-based analogues of milk and products made thereof is analyzed. A projection of the almond milk sales was made as one of the most effective product categories. Questioning of consumers conducted to investigate consumer treatment of plant-based milk analogues. The survey covered 436 respondents, of which 37.7% consume plant-based milk regularly and 47.7% of respondents consume this product occasionally. About 15% of respondents have never consumed it. The results show that experimenting with diets and health concerns more often young people (under 30 years of old). Plant-based milk was consumed by men (47.6%) and women (52.4%). Prices for plant-based milk analogues are too high, and its reduction will increase the sales of this product according to respondents. The taste is one of the crucial factors in choosing plant-based milk analogues by respondents. By taste-based preference, the largest shares are with almond milk (20.4%) and oat milk (15.3%). At the same time, 16.2% of the respondents have no preference regarding plant-based milk analogues. It was found that using the titles of traditional milk products for naming plant-based milk analogues is not troublesome for most of the respondents. The derived figures give evidence that consumers, not being sufficiently aware of the origin of plant-based milk analogues, do not understand the differences between traditional products and their plant-based analogues. |
| first_indexed | 2024-12-19T19:39:14Z |
| format | Article |
| id | doaj.art-2e76610ec5544faba8a27310ad810cbe |
| institution | Directory Open Access Journal |
| issn | 1337-0960 |
| language | English |
| last_indexed | 2024-12-19T19:39:14Z |
| publishDate | 2021-02-01 |
| publisher | HACCP Consulting |
| record_format | Article |
| series | Potravinarstvo |
| spelling | doaj.art-2e76610ec5544faba8a27310ad810cbe2022-12-21T20:08:18ZengHACCP ConsultingPotravinarstvo1337-09602021-02-011513114210.5219/14851102Сonsumer preferences on the market of plant-based milk analoguesNataliia Prytulska0Iuliia Motuzka1https://orcid.org/0000-0003-0400-6445Anna Koshelnyk2https://orcid.org/0000-0002-0322-9375Olena Motuzka3https://orcid.org/0000-0001-9028-6994Ludmila Yashchenko4https://orcid.org/0000-0002-4893-8191Malgorzata Jarossová5https://orcid.org/0000-0003-2006-8339Paulína Krnáčová6Joanna Wyka7https://orcid.org/0000-0003-3894-8318Ewa Malczyk8https://orcid.org/0000-0001-5111-2748Marta Habánová9https://orcid.org/0000-0003-1721-7161Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38067-691-84-77Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38067-719-03-74Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38096-431-54-33National Academy of Statistics, Accounting and Audit, Department of Economics and Management of Foreign Economic Affairs, Pidhirna str. 1, Kyiv, Ukraine, 04107, Tel.: +38067-255-62-74Food Resources Institute of the National Academy of Agrarian Sciences of Ukraine, Department of Economic Research and innovation provision, E. Sverstiuk str., Kyiv, Ukraine, 02002, Tel.: +380965787841University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta č. 1, 852 35 Bratislava 5, Slovakia, Tel.: +421944647327University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta č. 1, 852 35 Bratislava 5, Slovakia, Tel.: +421267291126Wroclaw University of Environmental and Life Sciences, Departmen of Human Nutrition, Chełmońskiego 37, 51-630 Wrocław, Poland, Tel.: +48 71 320 7757University of Applied Sciences in Nysa, Department of Health Sciences, Armii Krajowej7, 48-300 Nysa, Poland, Tel.: +48609145308Slovak University of Agriculture, Faculty of Agrobiology and Food Resources, Department of Human Nutrition, Trieda A. Hlinku2, 949 76 Nitra, Slovakia, Tel.: +421904665196The consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of plant-based milk analogues by real and potential consumers and determine the prospects of increasing their assortment. The assortment of plant-based analogues of milk and products made thereof is analyzed. A projection of the almond milk sales was made as one of the most effective product categories. Questioning of consumers conducted to investigate consumer treatment of plant-based milk analogues. The survey covered 436 respondents, of which 37.7% consume plant-based milk regularly and 47.7% of respondents consume this product occasionally. About 15% of respondents have never consumed it. The results show that experimenting with diets and health concerns more often young people (under 30 years of old). Plant-based milk was consumed by men (47.6%) and women (52.4%). Prices for plant-based milk analogues are too high, and its reduction will increase the sales of this product according to respondents. The taste is one of the crucial factors in choosing plant-based milk analogues by respondents. By taste-based preference, the largest shares are with almond milk (20.4%) and oat milk (15.3%). At the same time, 16.2% of the respondents have no preference regarding plant-based milk analogues. It was found that using the titles of traditional milk products for naming plant-based milk analogues is not troublesome for most of the respondents. The derived figures give evidence that consumers, not being sufficiently aware of the origin of plant-based milk analogues, do not understand the differences between traditional products and their plant-based analogues.https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1485consumer propertiesplant-based milk analoguesfenugreekmarketconsumer preferences |
| spellingShingle | Nataliia Prytulska Iuliia Motuzka Anna Koshelnyk Olena Motuzka Ludmila Yashchenko Malgorzata Jarossová Paulína Krnáčová Joanna Wyka Ewa Malczyk Marta Habánová Сonsumer preferences on the market of plant-based milk analogues Potravinarstvo consumer properties plant-based milk analogues fenugreek market consumer preferences |
| title | Сonsumer preferences on the market of plant-based milk analogues |
| title_full | Сonsumer preferences on the market of plant-based milk analogues |
| title_fullStr | Сonsumer preferences on the market of plant-based milk analogues |
| title_full_unstemmed | Сonsumer preferences on the market of plant-based milk analogues |
| title_short | Сonsumer preferences on the market of plant-based milk analogues |
| title_sort | сonsumer preferences on the market of plant based milk analogues |
| topic | consumer properties plant-based milk analogues fenugreek market consumer preferences |
| url | https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1485 |
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