A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms

INTRODUCTION: Customer churn is a severe problem of migrating from one service provider to another. Due to the direct influence on the company's sales, companies are attempting to promote strategies to identify the churn of prospective consumers. Hence it is necessary to examine issues that in...

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Main Authors: Sulaiman Olaniyi Abdulsalam, Jumoke Falilat Ajao, Bukola Fatimah Balogun, Micheal Olaolu Arowolo
Format: Article
Language:English
Published: European Alliance for Innovation (EAI) 2022-07-01
Series:EAI Endorsed Transactions on Mobile Communications and Applications
Subjects:
Online Access:https://publications.eai.eu/index.php/mca/article/view/2181
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author Sulaiman Olaniyi Abdulsalam
Jumoke Falilat Ajao
Bukola Fatimah Balogun
Micheal Olaolu Arowolo
author_facet Sulaiman Olaniyi Abdulsalam
Jumoke Falilat Ajao
Bukola Fatimah Balogun
Micheal Olaolu Arowolo
author_sort Sulaiman Olaniyi Abdulsalam
collection DOAJ
description INTRODUCTION: Customer churn is a severe problem of migrating from one service provider to another. Due to the direct influence on the company's sales, companies are attempting to promote strategies to identify the churn of prospective consumers. Hence it is necessary to examine issues that influence customer churn to yield effective solutions to minimize churn. OBJECTIVES: The major purpose of this work is to create a model of churn prediction that assists telecom operatives to envisage clients that are more probably to be prone to churn. METHODS: The experimental strategy for this study leverages the machine learning techniques on the telecom churn dataset, employing an improved Relief-F feature selection algorithm to extract related features from the enormous dataset. RESULTS: The result demonstrates that CNN has a high prediction capability of 94 percent compared to the 91 percent Random Forest classifier. CONCLUSION: The results are of enormous relevance to the telecommunication business in improving churners and loyal clients.
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spelling doaj.art-2e983742b86848de955cb2469c6af9e32022-12-22T03:28:57ZengEuropean Alliance for Innovation (EAI)EAI Endorsed Transactions on Mobile Communications and Applications2032-95042022-07-0172110.4108/eetmca.v6i21.2181A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network AlgorithmsSulaiman Olaniyi Abdulsalam0Jumoke Falilat Ajao1Bukola Fatimah Balogun2Micheal Olaolu Arowolo3Kwara State University Kwara State University Kwara State University Landmark University INTRODUCTION: Customer churn is a severe problem of migrating from one service provider to another. Due to the direct influence on the company's sales, companies are attempting to promote strategies to identify the churn of prospective consumers. Hence it is necessary to examine issues that influence customer churn to yield effective solutions to minimize churn. OBJECTIVES: The major purpose of this work is to create a model of churn prediction that assists telecom operatives to envisage clients that are more probably to be prone to churn. METHODS: The experimental strategy for this study leverages the machine learning techniques on the telecom churn dataset, employing an improved Relief-F feature selection algorithm to extract related features from the enormous dataset. RESULTS: The result demonstrates that CNN has a high prediction capability of 94 percent compared to the 91 percent Random Forest classifier. CONCLUSION: The results are of enormous relevance to the telecommunication business in improving churners and loyal clients. https://publications.eai.eu/index.php/mca/article/view/2181TelecomsChurnRelief-FCNNRandom Forest
spellingShingle Sulaiman Olaniyi Abdulsalam
Jumoke Falilat Ajao
Bukola Fatimah Balogun
Micheal Olaolu Arowolo
A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms
EAI Endorsed Transactions on Mobile Communications and Applications
Telecoms
Churn
Relief-F
CNN
Random Forest
title A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms
title_full A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms
title_fullStr A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms
title_full_unstemmed A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms
title_short A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms
title_sort churn prediction system for telecommunication company using random forest and convolution neural network algorithms
topic Telecoms
Churn
Relief-F
CNN
Random Forest
url https://publications.eai.eu/index.php/mca/article/view/2181
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