Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users (Private and Governmental Banking)
Highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. Therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. This study is conducted in order...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2014-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_50865_1ab4abf752b133d029369d52fafcdfb7.pdf |
| _version_ | 1818233473552351232 |
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| author | Ali Asghar Sadeghi Moghadam Mohammad Norozi Javad Jamshidpur Ali Asghar Anvary Rostami |
| author_facet | Ali Asghar Sadeghi Moghadam Mohammad Norozi Javad Jamshidpur Ali Asghar Anvary Rostami |
| author_sort | Ali Asghar Sadeghi Moghadam |
| collection | DOAJ |
| description | Highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. Therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. This study is conducted in order to identify and study the factors affecting e-loyalty of e-banking services’ users. The methodology of this research is applied in terms of the objectives and is descriptive in terms of data gathering method, which is a kind of cross-sectional survey and correlational study. The results of data analysis show that the hypotheses about the effects of website quality on overall perceived satisfaction of users, and trust on customers’ loyalty were not confirmed. On the other hand, positive effect of website quality on perceived services quality and trust, perceived services quality on overall perceived satisfaction and trust, and finally overall perceived satisfaction on e-loyalty were accepted. |
| first_indexed | 2024-12-12T11:22:44Z |
| format | Article |
| id | doaj.art-2e9dca386ed34675b87595557385ce20 |
| institution | Directory Open Access Journal |
| issn | 2008-5893 2423-5059 |
| language | fas |
| last_indexed | 2024-12-12T11:22:44Z |
| publishDate | 2014-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj.art-2e9dca386ed34675b87595557385ce202022-12-22T00:25:59ZfasUniversity of TehranJournal of Information Technology Management2008-58932423-50592014-06-016225126610.22059/jitm.2014.5086550865Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users (Private and Governmental Banking)Ali Asghar Sadeghi Moghadam0Mohammad Norozi1Javad Jamshidpur2Ali Asghar Anvary Rostami3MSC. Faculty of Management, University of Alameh Tabatabahi , Tehran, IranMSC. Faculty of Management & Eeconomics, University of Tarbiat Modares , Tehran, IranMSC. Faculty of Management, University of Shahid Beheshti , Tehran, IranProf, Faculty of Management & Eeconomics , University of Tarbiat Modares , Tehran, IranHighly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. Therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. This study is conducted in order to identify and study the factors affecting e-loyalty of e-banking services’ users. The methodology of this research is applied in terms of the objectives and is descriptive in terms of data gathering method, which is a kind of cross-sectional survey and correlational study. The results of data analysis show that the hypotheses about the effects of website quality on overall perceived satisfaction of users, and trust on customers’ loyalty were not confirmed. On the other hand, positive effect of website quality on perceived services quality and trust, perceived services quality on overall perceived satisfaction and trust, and finally overall perceived satisfaction on e-loyalty were accepted.https://jitm.ut.ac.ir/article_50865_1ab4abf752b133d029369d52fafcdfb7.pdfE-BankingE-loyaltyE-trustoverall perceived satisfaction |
| spellingShingle | Ali Asghar Sadeghi Moghadam Mohammad Norozi Javad Jamshidpur Ali Asghar Anvary Rostami Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users (Private and Governmental Banking) Journal of Information Technology Management E-Banking E-loyalty E-trust overall perceived satisfaction |
| title | Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users
(Private and Governmental Banking) |
| title_full | Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users
(Private and Governmental Banking) |
| title_fullStr | Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users
(Private and Governmental Banking) |
| title_full_unstemmed | Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users
(Private and Governmental Banking) |
| title_short | Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users
(Private and Governmental Banking) |
| title_sort | identifying and studying the factors affecting e loyalty of pioneer banking services users private and governmental banking |
| topic | E-Banking E-loyalty E-trust overall perceived satisfaction |
| url | https://jitm.ut.ac.ir/article_50865_1ab4abf752b133d029369d52fafcdfb7.pdf |
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