Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users (Private and Governmental Banking)

Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users (Private and Governmental Banking)

Highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. Therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. This study is conducted in order...

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Bibliographic Details
Main Authors: Ali Asghar Sadeghi Moghadam, Mohammad Norozi, Javad Jamshidpur, Ali Asghar Anvary Rostami
Format: Article
Language:fas
Published: University of Tehran 2014-06-01
Series:Journal of Information Technology Management
Subjects:
E-Banking
E-loyalty
E-trust
overall perceived satisfaction
Online Access:https://jitm.ut.ac.ir/article_50865_1ab4abf752b133d029369d52fafcdfb7.pdf

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