INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS
Innovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high ser...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2016-11-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/508 |
| _version_ | 1797877087184355328 |
|---|---|
| author | A. V. Kovalenko V. V. Filatov |
| author_facet | A. V. Kovalenko V. V. Filatov |
| author_sort | A. V. Kovalenko |
| collection | DOAJ |
| description | Innovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high service standards may be warranted only through implementation of innovations linked with newest information technologies. |
| first_indexed | 2024-04-10T02:11:41Z |
| format | Article |
| id | doaj.art-2e9f82b6de3d4edd90cec954ce296974 |
| institution | Directory Open Access Journal |
| issn | 2079-4665 2411-796X |
| language | Russian |
| last_indexed | 2024-04-10T02:11:41Z |
| publishDate | 2016-11-01 |
| publisher | Nauka |
| record_format | Article |
| series | Модернизация, инновация, развитие |
| spelling | doaj.art-2e9f82b6de3d4edd90cec954ce2969742023-03-13T08:37:08ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2016-11-0134(12)7883504INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTSA. V. Kovalenko0V. V. Filatov1АНО ВПО «Евразийский открытый институт»ФБГОУ ВПО «Московский государственный университет технологий и управления им. К.Г. Разумовского»Innovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high service standards may be warranted only through implementation of innovations linked with newest information technologies.https://www.mir-nayka.com/jour/article/view/508инновацияразвитиедеятельностьэкономикастрахованиемаркетингрынокинформациятехнология |
| spellingShingle | A. V. Kovalenko V. V. Filatov INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS Модернизация, инновация, развитие инновация развитие деятельность экономика страхование маркетинг рынок информация технология |
| title | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_full | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_fullStr | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_full_unstemmed | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_short | INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS |
| title_sort | insurance marketing of innovations in the regional market of services under present conditions strategic aspects |
| topic | инновация развитие деятельность экономика страхование маркетинг рынок информация технология |
| url | https://www.mir-nayka.com/jour/article/view/508 |
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