Exploring women’s exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa

Exploring women’s exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa

Background Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. Objective The aim of this research was to describe exposure of pregnant wo...

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Bibliographic Details
Main Authors: Catherine Pereira-Kotze, Christiane Horwood, Lyn Haskins, Gillian Kingston, Silondile Luthuli, Tanya Doherty
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Global Health Action
Subjects:
promotion
advertising
breast-milk substitutes
infant and young child feeding
south africa
legislation
Online Access:http://dx.doi.org/10.1080/16549716.2022.2074663

Internet

http://dx.doi.org/10.1080/16549716.2022.2074663

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