Exploring women’s exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa

Exploring women’s exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa

Background Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. Objective The aim of this research was to describe exposure of pregnant wo...

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Bibliographic Details
Main Authors:	Catherine Pereira-Kotze, Christiane Horwood, Lyn Haskins, Gillian Kingston, Silondile Luthuli, Tanya Doherty
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2022-12-01
Series:	Global Health Action
Subjects:	promotion advertising breast-milk substitutes infant and young child feeding south africa legislation
Online Access:	http://dx.doi.org/10.1080/16549716.2022.2074663

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