An Overview of Research on Marketing Ethics Education
Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2016-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/251352 |
| _version_ | 1819292329085763584 |
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| author | Daniela Hrehová Pavel Žiaran |
| author_facet | Daniela Hrehová Pavel Žiaran |
| author_sort | Daniela Hrehová |
| collection | DOAJ |
| description | Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education.
Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientific-technical information SR portal.
The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner.
Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”.
Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc.
Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals. |
| first_indexed | 2024-12-24T03:52:48Z |
| format | Article |
| id | doaj.art-2ee68844aad443c691fde1ce0c16b45b |
| institution | Directory Open Access Journal |
| issn | 0353-4790 |
| language | English |
| last_indexed | 2024-12-24T03:52:48Z |
| publishDate | 2016-12-01 |
| publisher | Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) |
| record_format | Article |
| series | Tržište |
| spelling | doaj.art-2ee68844aad443c691fde1ce0c16b45b2022-12-21T17:16:32ZengFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)Tržište0353-47902016-12-01282131142An Overview of Research on Marketing Ethics EducationDaniela Hrehová0Pavel Žiaran1Technical University in KosiceMendel University in Brno, Faculty of Business and EconomicsPurpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.http://hrcak.srce.hr/file/251352ethicsmarketingeducation |
| spellingShingle | Daniela Hrehová Pavel Žiaran An Overview of Research on Marketing Ethics Education Tržište ethics marketing education |
| title | An Overview of Research on Marketing Ethics Education |
| title_full | An Overview of Research on Marketing Ethics Education |
| title_fullStr | An Overview of Research on Marketing Ethics Education |
| title_full_unstemmed | An Overview of Research on Marketing Ethics Education |
| title_short | An Overview of Research on Marketing Ethics Education |
| title_sort | overview of research on marketing ethics education |
| topic | ethics marketing education |
| url | http://hrcak.srce.hr/file/251352 |
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