The Effect of Headquarter Integration Mechanisms on Subsidiaries’ New Product Success: From Control to Coordination Mechanism
New product launching (NPL) to the local market by subsidiary managers is a strategic activity, which requires organizational supports from MNC global network. The NPL activity is marked by high level of uncertainty, risk, and market failure. Thus, a headquarter needs to integrate the subsidiary NPL...
Main Author: | Firmanzah |
---|---|
Format: | Article |
Language: | English |
Published: |
Universitas Indonesia
2007-10-01
|
Series: | The South East Asian Journal of Management |
Subjects: | |
Online Access: | http://journal.ui.ac.id/index.php/tseajm/article/view/1790/1376 |
Similar Items
-
The impact of market orientation on new product performance through product launch quality: A resource-based view
by: Farbod Fakhreddin, et al.
Published: (2022-12-01) -
New product development : managing and forecasting for strategic success /
by: 232563 Thomas, Robert J.
Published: (1993) -
The Effect of Headquarter Integration Mechanisms on Subsidiaries’ New Product Success: From Control to Coordination Mechanism
by: Firmanzah Firmanzah
Published: (2013-07-01) -
New product success stories : lessons from leading innovators /
by: Thomas, Robert J.
Published: (1995) -
Predevelopment activities determine new product success /
by: 264358 Cooper, Robert G.