PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT

This paper goes beyond traditional explanations about the managerial fads that shape the management industry. Therefore, a praxeological perspective was adopted to examine the bases underlying this industry. Data were collected during a seven-month period through observation, documental research and...

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Main Authors: Cristiano Oliveira Maciel, Paulo Otávio Mussi Augusto
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-10-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/praticantes_da_estrategia_e_as_bases_praxeologicas_da_industria_do_management_1.pdf
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author Cristiano Oliveira Maciel
Paulo Otávio Mussi Augusto
author_facet Cristiano Oliveira Maciel
Paulo Otávio Mussi Augusto
author_sort Cristiano Oliveira Maciel
collection DOAJ
description This paper goes beyond traditional explanations about the managerial fads that shape the management industry. Therefore, a praxeological perspective was adopted to examine the bases underlying this industry. Data were collected during a seven-month period through observation, documental research and interviews that were conducted within an organization in the emerging sector of online discount coupon selling. We analyzed the social construction process of strategy practitioners in different hierarchical domains and found that the ordinary dynamics within organizations – which are at the base of the management industry – occur through the articulation of central and peripheral strategy, discourse, and social trajectory praxes, and through the stratification of three organizational role categories.
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spelling doaj.art-2f3052bf4ea243f892f42f5751b5d2322023-08-02T03:51:21ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2015-10-01556660672PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENTCristiano Oliveira Maciel 0Paulo Otávio Mussi Augusto1Professor da Pontifícia Universidade Católica, Escola de Negócios – Curitiba – PR, BrasilProfessor da Pontifícia Universidade Católica, Escola de Negócios – Curitiba – PR, BrasilThis paper goes beyond traditional explanations about the managerial fads that shape the management industry. Therefore, a praxeological perspective was adopted to examine the bases underlying this industry. Data were collected during a seven-month period through observation, documental research and interviews that were conducted within an organization in the emerging sector of online discount coupon selling. We analyzed the social construction process of strategy practitioners in different hierarchical domains and found that the ordinary dynamics within organizations – which are at the base of the management industry – occur through the articulation of central and peripheral strategy, discourse, and social trajectory praxes, and through the stratification of three organizational role categories.http://rae.fgv.br/sites/rae.fgv.br/files/praticantes_da_estrategia_e_as_bases_praxeologicas_da_industria_do_management_1.pdfPraxispractitionersmanagement industryhierarchydiscourse
spellingShingle Cristiano Oliveira Maciel
Paulo Otávio Mussi Augusto
PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT
RAE: Revista de Administração de Empresas
Praxis
practitioners
management industry
hierarchy
discourse
title PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT
title_full PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT
title_fullStr PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT
title_full_unstemmed PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT
title_short PRATICANTES DA ESTRATÉGIA E AS BASES PRAXEOLÓGICAS DA INDÚSTRIA DO MANAGEMENT
title_sort praticantes da estrategia e as bases praxeologicas da industria do management
topic Praxis
practitioners
management industry
hierarchy
discourse
url http://rae.fgv.br/sites/rae.fgv.br/files/praticantes_da_estrategia_e_as_bases_praxeologicas_da_industria_do_management_1.pdf
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