PERCEPÇÃO SOBRE ATRIBUTOS DE SUSTENTABILIDADE EM UM VAREJO SUPERMERCADISTA

PERCEPÇÃO SOBRE ATRIBUTOS DE SUSTENTABILIDADE EM UM VAREJO SUPERMERCADISTA

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The labels and certificates are a response from the retail to consumer’s needs for enhanced monitoring of quality and food safety.There are several types of labels found in retail, some are specific to the attribute related to the origin of the product and others attest various intrinsic and extrins...

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Bibliographic Details
Main Authors: Christiano França da Cunha, Eduardo Eugênio Spers, Decio Zylbersztajn
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2011-11-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Private label
Marketing
Means-end chains
Factor analysis
Traceability
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600004.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600004.pdf

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