An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone)
Iranian consumers tend to make Turkish products in such a way that many Iranian manufacturers introduce Turkish products and many Iranian sellers describe Iranian products as Turkish. Under these circumstances, Iranian producers are the silent voice of the market. The purpose of the present study is...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61083_3eef281bf6a755827b61ea9dbd807b16.pdf |