CONSISTENCY OF ONLINE CONSUMERS’ PERCEPTIONS OF POSTED COMMENTS: AN ANALYSIS OF TRIPADVISOR REVIEWS

CONSISTENCY OF ONLINE CONSUMERS’ PERCEPTIONS OF POSTED COMMENTS: AN ANALYSIS OF TRIPADVISOR REVIEWS

Ratings and comments play a dominant role in online reviews. The question, thus, arises as to whether or not there is any consistency in consumer perception of the reviews, and how future choices might be influenced. We analysed 2000 comments of 20 different hotels posted on TripAdvisor to determine...

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Bibliographic Details
Main Authors: Foo Sheng Khoo, Phoey Lee Teh, Pei Boon Ooi
Format: Article
Language:English
Published: UUM Press 2017-11-01
Series:Journal of ICT
Subjects:
Cohen Kappa
comments
degree of agreement
rating
online reviews
Online Access:https://e-journal.uum.edu.my/index.php/jict/article/view/8237

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