IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY
The article is devoted to use of image of the company in achieving its long-term competitiveness. Shown the position of image of the company in the commercial and communication activities of the company. Discussed methodological and practical issues of formation, research and development of image of...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/608 |
| _version_ | 1797696955119304704 |
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| author | Alexey V. Moskaev Elena V. Komarova |
| author_facet | Alexey V. Moskaev Elena V. Komarova |
| author_sort | Alexey V. Moskaev |
| collection | DOAJ |
| description | The article is devoted to use of image of the company in achieving its long-term competitiveness. Shown the position of image of the company in the commercial and communication activities of the company. Discussed methodological and practical issues of formation, research and development of image of the company. Proposed concrete steps for its creation and development, including in the light of new opportunities provided by Web 2.0 and user-generated content. |
| first_indexed | 2024-03-12T03:33:31Z |
| format | Article |
| id | doaj.art-2f6a59ce2c5c404bb42c0dfb5df41244 |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2024-03-12T03:33:31Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-2f6a59ce2c5c404bb42c0dfb5df412442023-09-03T13:24:13ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010611411810.21686/2500-3925-2014-6-114-118607IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANYAlexey V. Moskaev0Elena V. Komarova1Тверской государственный технический университетТверской государственный университетThe article is devoted to use of image of the company in achieving its long-term competitiveness. Shown the position of image of the company in the commercial and communication activities of the company. Discussed methodological and practical issues of formation, research and development of image of the company. Proposed concrete steps for its creation and development, including in the light of new opportunities provided by Web 2.0 and user-generated content.https://statecon.rea.ru/jour/article/view/608имидж компаниибрендлояльностьпользовательский контентсоциальные медиаthe company’s imagebrendbrand loyaltyuser generated contentsocial media |
| spellingShingle | Alexey V. Moskaev Elena V. Komarova IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY Статистика и экономика имидж компании бренд лояльность пользовательский контент социальные медиа the company’s image brend brand loyalty user generated content social media |
| title | IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY |
| title_full | IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY |
| title_fullStr | IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY |
| title_full_unstemmed | IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY |
| title_short | IMAGE AS THE MOST IMPORTANT ELEMENT OF MARKETING COMMUNICATIONS OF THE COMPANY |
| title_sort | image as the most important element of marketing communications of the company |
| topic | имидж компании бренд лояльность пользовательский контент социальные медиа the company’s image brend brand loyalty user generated content social media |
| url | https://statecon.rea.ru/jour/article/view/608 |
| work_keys_str_mv | AT alexeyvmoskaev imageasthemostimportantelementofmarketingcommunicationsofthecompany AT elenavkomarova imageasthemostimportantelementofmarketingcommunicationsofthecompany |