SPORTS MARKETING - A NECESSITY
Like any new field in our country, sports marketing needs to be defined in order to perceive, at its true value, the importance it has in economic development (through the income it generates) and social (by involving the population in sports activities). The conceptualization of this field must sta...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2020-10-01
|
| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2020/p1/7).%20Ilioni_1.pdf |